Pricing game of online display advertisement publishers

DOI10.1016/J.EJOR.2012.01.008MaRDI QIDQ439707zbMATH OpenOpenAlexFDO

Authors Md. Tanveer Ahmed, Changhyun Kwon

Publication date 16 August 2012

Published in European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1016/j.ejor.2012.01.008

zbMATH Keywords

Nash equilibriumnewsvendor problemonline display advertisingoptimal pricing

Mathematics Subject Classification ID

Marketing, advertising (90B60) Complementarity and equilibrium problems and variational inequalities (finite dimensions) (aspects of mathematical programming) (90C33) Applications of game theory (91A80) Microeconomic theory (price theory and economic markets) (91B24) Special types of economic markets (including Cournot, Bertrand) (91B54)

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Cites work

• Complementarity problems over cones with monotone and pseudomonotone maps
• Finite-Dimensional Variational Inequalities and Complementarity Problems
• Finite-dimensional variational inequality and nonlinear complementarity problems: A survey of theory, algorithms and applications
• Pseudomonotone variational inequality problems: Existence of solutions
• Quasi-variational inequalities, generalized Nash equilibria, and multi-leader-follower games
• The fixed point theory of multi-valued mappings in topological vector spaces
• Variational Inequalities with Generalized Monotone Operators

Cited in

(3)

• Impacts of knowledge on online brand success: an agent-based model for online market share enhancement
• Cost-per-impression pricing for display advertising
• A two-stage revenue pricing model for internet advertising with the risk-aversion

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