Word-of-mouth and estimating demand based on network structure and epidemic models

DOI10.1016/J.EJOR.2020.09.004MaRDI QIDQ2029983zbMATH OpenOpenAlexFDO

Authors Mostafa Pazoki, Hamed Samarghandi

Publication date 4 June 2021

Published in European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1016/j.ejor.2020.09.004

zbMATH Keywords

demand estimationepidemic modelsnetwork structureOR in marketingword-of-mouth

Mathematics Subject Classification ID

Random graphs (graph-theoretic aspects) (05C80) Marketing, advertising (90B60) Consumer behavior, demand theory (91B42)

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Cites work

• A new product growth for model consumer durables
• Dynamic pricing in retail with diffusion process demand
• Emergence of Scaling in Random Networks
• scientific article; zbMATH DE number 3168330 (Why is no real title available?)
• Impacts of knowledge on online brand success: an agent-based model for online market share enhancement
• Licensing to a competitor and strategic royalty choice in a dynamic duopoly
• Network-based marketing: identifying likely adopters via consumer networks
• On the modelling of price effects in the diffusion of optional contingent products
• Optimal bundling of technological products with network externality
• Optimal pricing under diffusion-choice models
• Strategic delegation under price competition and network effects
• Wholesale pricing and evolutionary stable strategies of retailers under network externality

Cited in

(7)

• The modeling and analysis of the word-of-mouth marketing
• scientific article; zbMATH DE number 5604326 (Why is no real title available?)
• An SIS-type marketing model on random networks
• Word of mouth model of sales
• Word-of-mouth and dynamical inhomogeneous markets: an efficiency measure and optimal sampling policies for the pre-launch stage
• The impacts of investor network and herd behavior on market stability: social learning, network structure, and heterogeneity
• Predicting the outbreak of epidemics using a network-based approach

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