Marketing in a Random Network

DOI10.1007/978-3-642-00393-6_3MaRDI QIDQ3616972zbMATH OpenOpenAlexFDO

Authors Hamed Amini, Moez Draief, Marc Lelarge

Publication date 26 March 2009

Published in Lecture Notes in Computer Science (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1007/978-3-642-00393-6_3

zbMATH Keywords

models of contagionrandom graphs

Mathematics Subject Classification ID

Network design and communication in computer systems (68M10) Consumer behavior, demand theory (91B42)

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Cites work

• A simple model of global cascades on random networks
• Bootstrap percolation on the random regular graph
• Cascading behavior in networks: algorithmic and economic issues
• Contagion
• Diffusion and cascading behavior in random networks
• Random graphs and complex networks. Volume 1

Cited in

(16)

• Incentive rate determination in viral marketing
• Word-of-mouth and estimating demand based on network structure and epidemic models
• Viral marketing on social networks: an epidemiological perspective
• Marketing new products: bass models on random graphs
• Viral processes by random walks on random regular graphs
• Network-based marketing: identifying likely adopters via consumer networks
• Pioneers of influence propagation in social networks
• Diffusion paths between product life-cycles in European phonographic market
• A non-contagious random spread of marketing messages
• Impact of human behavior on information spreading: viral marketing and social networks
• An SIS-type marketing model on random networks
• Cascading behavior in networks: algorithmic and economic issues
• Network analysis for active and passive propagation models
• Marketing impact on diffusion in social networks
• A random walk model for infection on graphs: spread of epidemics \& rumours with mobile agents
• A mathematical model for the customer dynamics based on marketing policy

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