Incentive rate determination in viral marketing

DOI10.1016/J.EJOR.2020.07.046MaRDI QIDQ2029294zbMATH OpenOpenAlexFDO

Authors Ali Tavasoli, Heman Shakeri, Ehsan Ardjmand, William A. Young

Publication date 3 June 2021

Published in European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1016/j.ejor.2020.07.046

zbMATH Keywords

dynamical systems over networksepidemic spreadincentive rate determinationnonlinear programmingOR in marketing

Mathematics Subject Classification ID

Marketing, advertising (90B60) Social networks; opinion dynamics (91D30) Epidemiology (92D30)

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• Marketing in a Random Network
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Cites work

• A new coupled disease-awareness spreading model with mass media on multiplex networks
• A tutorial on geometric programming
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• Data-driven science and engineering. Machine learning, dynamical systems, and control
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• FastSIR algorithm: a fast algorithm for the simulation of the epidemic spread in large networks by using the susceptible-infected-recovered compartment model
• scientific article; zbMATH DE number 5060482 (Why is no real title available?)
• Individual-based information dissemination in multilayer epidemic modeling
• Influence maximization with deactivation in social networks
• Mathematics of epidemics on networks. From exact to approximate models
• Networks
• Optimal information dissemination strategy to promote preventive behaviors in multilayer epidemic networks
• Optimal pricing in networks with externalities
• Optimal Resource Allocation for Network Protection Against Spreading Processes
• Pricing in social networks
• Ranking in evolving complex networks
• Second-order moment-closure for tighter epidemic thresholds
• Stability of epidemic models over directed graphs: A positive systems approach
• The N-intertwined SIS epidemic network model
• The mathematics of infectious diseases

Cited in

(5)

• Impact of monetary rewards on users' behavior in social media
• Viral Marketing for Complementary Products
• Competitive pricing under local network effects
• Pricing for services with cross-segment externalities, capacity constraints, and competition
• Maximizing positive influence of live-campaign promotion in live social e-commerce networks

Describes a project that uses

Uses Software

• GEMFsim

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