scientific article; zbMATH DE number 5604326

zbMATH Open1178.90210MaRDI QIDQ3396129FDOQ3396129

Authors: Ely Merzbach, Jacques Picard 

Publication date: 16 September 2009

Title of this publication is not available (Why is that?)

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zbMATH Keywords

advertisingcommunicationmathematical modelbranching processmarketingWord-of-Mouth

Mathematics Subject Classification ID

Marketing, advertising (90B60)

Cited In (4)

• Mathematical formulation of relationship between applied marketing effort and potential ability of determining market share
• The modeling and analysis of the word-of-mouth marketing
• The study of properties of the word of mouth marketing using cellular automata
• A mathematical model for the customer dynamics based on marketing policy

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