Impact of social media advertisements on the dynamics of online shopping: a modeling study

DOI10.1007/S12591-022-00598-8zbMath1520.91194OpenAlexW4225725725WikidataQ115376347 ScholiaQ115376347MaRDI QIDQ6163937

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Publication date: 26 July 2023

Published in: Differential Equations and Dynamical Systems (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1007/s12591-022-00598-8

zbMATH Keywords

stabilitymathematical modelsocial mediapromotiononline shopping

Mathematics Subject Classification ID

Social networks; opinion dynamics (91D30) Auctions, bargaining, bidding and selling, and other market models (91B26) Marketing, advertising (90B60)

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Cites Work

• Dynamical models of tuberculosis and their applications
• Reproduction numbers and sub-threshold endemic equilibria for compartmental models of disease transmission
• The modeling and analysis of the word-of-mouth marketing
• Viral marketing on social networks: an epidemiological perspective

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