The modeling and analysis of the word-of-mouth marketing

DOI10.1016/J.PHYSA.2017.10.050MaRDI QIDQ2148351zbMATH OpenOpenAlexFDO

Authors Pengdeng Li, Xiaofan Yang, Luxing Yang, Qingyu Xiong, Yingbo Wu, Yuan Yan Tang

Publication date 23 June 2022

Published in Physica A (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1016/j.physa.2017.10.050

zbMATH Keywords

equilibriumglobal attractivitydifferential dynamical systemoverall profitword-of-mouth marketing

Mathematics Subject Classification ID

Marketing, advertising (90B60)

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Cited in

(14)

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• An SIS-type marketing model on random networks
• Discount pricing in word-of-mouth marketing: an optimal control approach
• Rumor spreading of a SEIR model in complex social networks with hesitating mechanism
• The study of properties of the word of mouth marketing using cellular automata
• Word-of-mouth and estimating demand based on network structure and epidemic models
• Word-of-mouth and dynamical inhomogeneous markets: an efficiency measure and optimal sampling policies for the pre-launch stage
• Impact of social media advertisements on the dynamics of online shopping: a modeling study
• Advertising and quality-dependent word-of-mouth in a contagion sales model
• Modeling and analysis knowledge transmission process in complex networks by considering internalization mechanism
• scientific article; zbMATH DE number 5604326 (Why is no real title available?)
• Word of mouth model of sales
• A dynamic service quality cost model with word-of-mouth advertising
• A discount strategy in word-of-mouth marketing

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