The modeling and analysis of the word-of-mouth marketing
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Publication:2148351
DOI10.1016/J.PHYSA.2017.10.050zbMATH Open1503.90065OpenAlexW2765471052MaRDI QIDQ2148351FDOQ2148351
Authors: Pengdeng Li, Xiaofan Yang, Luxing Yang, Qingyu Xiong, Yingbo Wu, Yuan Yan Tang 
Publication date: 23 June 2022
Published in: Physica A (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1016/j.physa.2017.10.050
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- Modeling and analysis knowledge transmission process in complex networks by considering internalization mechanism
- Rumor spreading of a SEIR model in complex social networks with hesitating mechanism
- Advertising and quality-dependent word-of-mouth in a contagion sales model
- Word-of-mouth and estimating demand based on network structure and epidemic models
- Word-of-mouth and dynamical inhomogeneous markets: an efficiency measure and optimal sampling policies for the pre-launch stage
- Discount pricing in word-of-mouth marketing: an optimal control approach
- A statistical measure of a population's propensity to engage in post-purchase online word-of-mouth
- The study of properties of the word of mouth marketing using cellular automata
- An SIS-type marketing model on random networks
- A dynamic service quality cost model with word-of-mouth advertising
- Impact of social media advertisements on the dynamics of online shopping: a modeling study
- A discount strategy in word-of-mouth marketing
- Word of mouth model of sales
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