Integrating efforts for product development and market penetration

DOI10.1016/j.ejor.2023.07.017OpenAlexW4384461066MaRDI QIDQ6087489

Ece Zeliha Demirci, Nesim Erkip

Publication date: 15 November 2023

Published in: European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1016/j.ejor.2023.07.017

zbMATH Keywords

game theorysupply chain managementnew product developmentbudget allocationproduct generations

Mathematics Subject Classification ID

Operations research and management science (90Bxx)

Cites Work

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