A Theoretical Framework for Managing the New Product Development Portfolio: When and How to Use Strategic Buckets
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Publication:3117710
DOI10.1287/MNSC.1070.0828zbMath1401.90089OpenAlexW2152389358MaRDI QIDQ3117710
Stylianos Kavadias, Raul O. Chao
Publication date: 29 February 2012
Published in: Management Science (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1287/mnsc.1070.0828
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