New product development flexibility in a competitive environment

DOI10.1016/J.EJOR.2015.02.016MaRDI QIDQ319486zbMATH OpenOpenAlexFDO

Authors Janne Kettunen, Yael Grushka-Cockayne, Zeger Degraeve, Bert De Reyck

Publication date 6 October 2016

Published in European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL https://discovery.ucl.ac.uk/id/eprint/1466597/

zbMATH Keywords

dynamic programmingproject managementOR in research and developmentproduct development

Mathematics Subject Classification ID

Management decision making, including multiple objectives (90B50) Production theory, theory of the firm (91B38)

Recommendations

• Value chain flexibility: A dichotomy of competence and capability
• Decisions on new product development under uncertainties
• Competitive strategy and plant-level flexibility
• The value of information updating in new product development
• Investing in product development and production capabilities: the crucial linkage between time-to-market and ramp-up time

Cites work

• A model of R\&D valuation and the design of research incentives
• A new venture's optimal entry time
• A stochastic competitive R\&D race where ``winner takes all
• Duopolistic competition under risk aversion and uncertainty
• Information Acquisition and the Adoption of New Technology
• Investing in product development and production capabilities: the crucial linkage between time-to-market and ramp-up time
• Managing the exchange of information in product development
• Market entry, phased rollout or abandonment? A real option approach
• New Product Development: The Performance and Time-to-Market Tradeoff
• Prescribing product upgrades, prices and production levels over time in a stochastic environment
• R&D Investments with Competitive Interactions
• Timing and quality decisions for entrepreneurial product development

Cited in

(10)

• The value of information updating in new product development
• New Product Development: The Performance and Time-to-Market Tradeoff
• Platform flexibility strategies: R\&D investment versus production customization tradeoff
• Real options in operations research: a review
• A decision-analytic approach to blue-ocean strategy development
• Lean holistic fuzzy methodology employing cross-functional worker teams for new product development projects: a real case study from high-tech industry
• A theoretical framework for managing the new product development portfolio: when and how to use strategic buckets
• A fuzzy stochastic multi-objective optimization model to configure a supply chain considering new product development
• Decisions on new product development under uncertainties
• New product development considering product cannibalization, development cost and production cost

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