Diffusion of two brands in competition: cross-brand effect

DOI10.1016/J.PHYSA.2014.06.019MaRDI QIDQ1783059zbMATH OpenOpenAlexFDO

Authors Carlos Laciana, G. Gual, D. Kalmus, Nicolás Oteiza-Aguirre, S. L. Rovere

Publication date 20 September 2018

Published in Physica A (Search for Journal in Brave)

Full work available at URL https://arxiv.org/abs/1405.7358

zbMATH Keywords

cross-brand effectequilibrium pointsmodels comparisonPotts modelproduct competition

Mathematics Subject Classification ID

Qualitative investigation and simulation of ordinary differential equation models (34C60) Applications of statistical and quantum mechanics to economics (econophysics) (91B80)

Abstract: We study the equilibrium points of a system of equations corresponding to a Bass based model that describes the diffusion of two brands in competition. To increase the understanding of the effects of the cross-brand parameters, we perform a sensitivity analysis. Finally, we show a comparison with an agent-based model inspired in the Potts model. Conclusions include that both models give the same diffusion curves only when the cross coeficients are not null.

Recommendations

• Within-brand and cross-brand word-of-mouth for sequential multi-innovation diffusions
• A STUDY OF A COMPETITIVE BASS MODEL WHICH TAKES INTO ACCOUNT COMPETITION AMONG FIRMS
• CONDENSATION IN AN ECONOMIC MODEL WITH BRAND COMPETITION
• An innovation diffusion model for three competitive products
• Modeling competition between two pharmaceutical drugs using innovation diffusion models

Cites work

• A new product growth for model consumer durables
• An agent based multi-optional model for the diffusion of innovations
• Collective dynamics of `small-world' networks
• CONDENSATION IN AN ECONOMIC MODEL WITH BRAND COMPETITION
• Exploring the characteristics of innovation adoption in social networks: structure, homophily, and strategy
• Optimal Product Launch Times in a Duopoly: Balancing Life-Cycle Revenues with Product Cost

Cited in

(8)

• Measuring the effects of new brand introduction on inter-brand strategic interaction
• Platform launch in two-sided markets and users' expectations
• A STUDY OF A COMPETITIVE BASS MODEL WHICH TAKES INTO ACCOUNT COMPETITION AMONG FIRMS
• Adoption as a social marker: innovation diffusion with outgroup aversion
• Within-brand and cross-brand word-of-mouth for sequential multi-innovation diffusions
• CONDENSATION IN AN ECONOMIC MODEL WITH BRAND COMPETITION
• Has the iPhone cannibalized the iPad? An asymmetric competition model
• Diffusion of renewable energy for electricity: an analysis for leading countries

Describes a project that uses

Uses Software

• Mathematica

This page was built for publication: Diffusion of two brands in competition: cross-brand effect

Report a bug (only for logged in users!)Click here to report a bug for this page (MaRDI item Q1783059)