Sequential market entries and competition modelling in multi-innovation diffusions

DOI10.1016/J.EJOR.2011.08.018zbMath1237.91115OpenAlexW1966133714MaRDI QIDQ421793

Renato Guseo, Cinzia Mortarino

Publication date: 14 May 2012

Published in: European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1016/j.ejor.2011.08.018

zbMATH Keywords

marketingstrategic planningsynchronic and diachronic competition

Mathematics Subject Classification ID

Trade models (91B60) Auctions, bargaining, bidding and selling, and other market models (91B26) Marketing, advertising (90B60)

Related Items (5)

When to adopt a service innovation: Nash equilibria in a competitive diffusion framework ⋮ Interaction among three substitute products: an extended innovation diffusion model ⋮ Modelling market dynamics of multi-brand and multi-generational products ⋮ Multivariate nonlinear least squares: robustness and efficiency of standard versus Beauchamp and Cornell methodologies ⋮ Modeling competition between two pharmaceutical drugs using innovation diffusion models

Cites Work

• Unnamed Item
• Competitive diffusion process of repurchased products in knowledgeable manufacturing
• Cellular automata and Riccati equation models for diffusion of innovations
• Optimal pricing and advertising in a durable-good duopoly
• Modeling complex systems
• A New Product Growth for Model Consumer Durables
• Optimal Product Launch Times in a Duopoly: Balancing Life-Cycle Revenues with Product Cost

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