scientific article; zbMATH DE number 3648422

MaRDI QIDQ3206653zbMATH OpenFDO

Authors

Publication date 1979

zbMATH Keywords

game theoretic modelduopolymarketingNash equilibrium solutionadvertising modelbilinear-quadratic differential gamederivation of optimality conditionstwo-point-boundaryvalue algorithm

Mathematics Subject Classification ID

Applications of game theory (91A80) Differential games (aspects of game theory) (91A23) Microeconomic theory (price theory and economic markets) (91B24) Operations research and management science (90B99)

Cited in

(12)

• Optimal management of fringe entry over time
• A review of dynamic Stackelberg game models
• Solution of differential games with network structure in marketing
• Differential game models in management science
• Competitive advertising under uncertainty: a stochastic differential game approach
• Dynamic promotional budgeting and media allocation
• Dynamic advertising games in duopolies under one-step-ahead optimal control
• Optimal dynamic marketing-mix policies for frequently purchased products and services versus consumer durable goods: a generalized analytic approach
• Optimal pricing in a dynamic duopoly game model
• Differential game models of advertising competition
• scientific article; zbMATH DE number 1208133 (Why is no real title available?)
• Control theory and the dynamics of the firm. A survey

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