Solution of differential games with network structure in marketing
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Publication:5048464
DOI10.1007/978-3-030-51941-4_4zbMATH Open1504.91030OpenAlexW3096746639MaRDI QIDQ5048464FDOQ5048464
Authors: Ekaterina Gromova, Anastasiya Malakhova 
Publication date: 16 November 2022
Published in: Static & Dynamic Game Theory: Foundations & Applications (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1007/978-3-030-51941-4_4
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Differential games (aspects of game theory) (91A23) Marketing, advertising (90B60) Games involving graphs (91A43)
Cites Work
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- Time-consistent Shapley value allocation of pollution cost reduction
- A friendly computable characteristic function
- A survey of game-theoretic models of cooperative advertising
- Sustaining cooperation in a differential game of advertising goodwill accumulation
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- On a approach to the construction of characteristic function for cooperative differential games
Cited In (4)
- Dynamic resource allocation networks in marketing: comparing the effectiveness of control methods
- Dynamic SPICE-model of resource allocation in marketing networks
- Game theoretic models of sustainable management in marketing networks
- Optimal resource allocation in the difference and differential Stackelberg games on marketing networks
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