Solution of differential games with network structure in marketing

DOI10.1007/978-3-030-51941-4_4MaRDI QIDQ5048464zbMATH OpenOpenAlexFDO

Authors Ekaterina Gromova, Anastasiya Malakhova

Publication date 16 November 2022

Published in Static & Dynamic Game Theory: Foundations & Applications (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1007/978-3-030-51941-4_4

zbMATH Keywords

characteristic functiondifferential game theorynetwork differential games

Mathematics Subject Classification ID

Differential games (aspects of game theory) (91A23) Marketing, advertising (90B60) Games involving graphs (91A43)

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Cites work

• scientific article; zbMATH DE number 3648422 (Why is no real title available?)
• scientific article; zbMATH DE number 3167340 (Why is no real title available?)
• scientific article; zbMATH DE number 1734466 (Why is no real title available?)
• scientific article; zbMATH DE number 3204219 (Why is no real title available?)
• scientific article; zbMATH DE number 3106184 (Why is no real title available?)
• A friendly computable characteristic function
• A survey of game-theoretic models of cooperative advertising
• On a approach to the construction of characteristic function for cooperative differential games
• Sustaining cooperation in a differential game of advertising goodwill accumulation
• Time-consistent Shapley value allocation of pollution cost reduction

Cited in

(4)

• Dynamic resource allocation networks in marketing: comparing the effectiveness of control methods
• Dynamic SPICE-model of resource allocation in marketing networks
• Game theoretic models of sustainable management in marketing networks
• Optimal resource allocation in the difference and differential Stackelberg games on marketing networks

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