Sustaining cooperation in a differential game of advertising goodwill accumulation
DOI10.1016/J.EJOR.2016.03.029zbMATH Open1346.90461OpenAlexW2305975691MaRDI QIDQ323332FDOQ323332
Authors: Steffen Jørgensen, Ekaterina Viktorovna Gromova 
Publication date: 7 October 2016
Published in: European Journal of Operational Research (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1016/j.ejor.2016.03.029
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Cooperative games (91A12) Differential games and control (49N70) Noncooperative games (91A10) Differential games (aspects of game theory) (91A23) Marketing, advertising (90B60)
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- Dynamic oligopoly with capacity adjustment costs
- Time-consistent Shapley value allocation of pollution cost reduction
- Advertising strategies in a differential game with negative competitor's interference
- Dynamics of competing with quality- and advertising-based goodwill
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- CORE CONCEPTS FOR DYNAMIC TU GAMES
Cited In (13)
- Payment schemes for sustaining cooperation in dynamic games played over event trees
- On a class of hybrid differential games
- Solution of differential games with network structure in marketing
- A substitute for the classical Neumann-Morgenstern characteristic function in cooperative differential games
- Dynamic decision of health information exchange under different hospital relationships: a differential game approach
- A stochastic goodwill model depending on quality level and advertising
- Leveraging online customer reviews in new product development: a differential game approach
- Delayed effects of cooperative advertising in goodwill dynamics
- Cooperative dynamic advertising via state-dependent payoff weights
- Stable marketing cooperation in a differential game for an oligopoly
- On the solution of a differential game of managing the investments in an advertising campaign
- Channel coordination under Nash bargaining fairness concerns in differential games of goodwill accumulation
- Stable marketing cooperation in a differential game for an oligopoly
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