Sustaining cooperation in a differential game of advertising goodwill accumulation

DOI10.1016/J.EJOR.2016.03.029MaRDI QIDQ323332zbMATH OpenOpenAlexFDO

Authors Steffen Jørgensen, Ekaterina Viktorovna Gromova

Publication date 7 October 2016

Published in European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1016/j.ejor.2016.03.029

zbMATH Keywords

differential gamesadvertising competitioncore imputation

Mathematics Subject Classification ID

Cooperative games (91A12) Differential games and control (49N70) Noncooperative games (91A10) Differential games (aspects of game theory) (91A23) Marketing, advertising (90B60)

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Cites work

• scientific article; zbMATH DE number 1734466 (Why is no real title available?)
• scientific article; zbMATH DE number 3106184 (Why is no real title available?)
• A survey of dynamical games in economics.
• Advertising strategies in a differential game with negative competitor's interference
• CORE CONCEPTS FOR DYNAMIC TU GAMES
• Capacity Investment, Preemption and Commitment in an Infinite Horizon Model
• Dynamic oligopoly with capacity adjustment costs
• Dynamics of competing with quality- and advertising-based goodwill
• Game theory
• International pollution control: Cooperative versus noncooperative strategies
• Recent developments in dynamic advertising research
• Time-consistent Shapley value allocation of pollution cost reduction

Cited in

(13)

• Payment schemes for sustaining cooperation in dynamic games played over event trees
• On a class of hybrid differential games
• A substitute for the classical Neumann-Morgenstern characteristic function in cooperative differential games
• Solution of differential games with network structure in marketing
• Dynamic decision of health information exchange under different hospital relationships: a differential game approach
• A stochastic goodwill model depending on quality level and advertising
• Leveraging online customer reviews in new product development: a differential game approach
• Delayed effects of cooperative advertising in goodwill dynamics
• Cooperative dynamic advertising via state-dependent payoff weights
• Stable marketing cooperation in a differential game for an oligopoly
• On the solution of a differential game of managing the investments in an advertising campaign
• Channel coordination under Nash bargaining fairness concerns in differential games of goodwill accumulation
• Stable marketing cooperation in a differential game for an oligopoly

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