Sustaining cooperation in a differential game of advertising goodwill accumulation

DOI10.1016/j.ejor.2016.03.029zbMath1346.90461MaRDI QIDQ323332

Mohammad Hasan, M. Dambrine

Publication date: 7 October 2016

Published in: European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1016/j.ejor.2016.03.029

zbMATH Keywords

differential games; advertising competition; core imputation

Mathematics Subject Classification ID

91A10: Noncooperative games

49N70: Differential games and control

91A12: Cooperative games

91A23: Differential games (aspects of game theory)

90B60: Marketing, advertising