On the solution of a differential game of managing the investments in an advertising campaign

DOI10.1134/S0081543819040096zbMATH Open1430.91022OpenAlexW2805400356MaRDI QIDQ2284201FDOQ2284201

Authors: Yanyan Li 

Publication date: 14 January 2020

Published in: Proceedings of the Steklov Institute of Mathematics (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1134/s0081543819040096

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zbMATH Keywords

Nash equilibriumadvertising modelnonzero-sum differential games

Mathematics Subject Classification ID

Differential games (aspects of game theory) (91A23) Marketing, advertising (90B60)

Cites Work

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• Recent developments in dynamic advertising research
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• Dynamics of competing with quality- and advertising-based goodwill
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• Non-constant discounting and differential games with random time horizon
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• Cooperative differential games with stochastic time
• Optimal solutions in differential games with random duration
• Modeling of environmental projects under condition of a random time horizon
• Properties of the value function in optimal control problems with infinite horizon
• Uniform Tauberian theorem in differential games
• Stable Marketing Cooperation in a Differential Game for an Oligopoly

Cited In (4)

• Cooperative and Non-Cooperative Differential Game Solutions to an Investment and Pricing Problem
• The non-co-operative solution of a differential game: Advertising versus pricing
• A stochastic goodwill model depending on quality level and advertising
• The Leitmann-Schmitendorf advertising differential game

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