On the solution of a differential game of managing the investments in an advertising campaign

DOI10.1134/S0081543819040096MaRDI QIDQ2284201zbMATH OpenOpenAlexFDO

Authors Yanyan Li

Publication date 14 January 2020

Published in Proceedings of the Steklov Institute of Mathematics (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1134/s0081543819040096

zbMATH Keywords

Nash equilibriumadvertising modelnonzero-sum differential games

Mathematics Subject Classification ID

Differential games (aspects of game theory) (91A23) Marketing, advertising (90B60)

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Cites work

• scientific article; zbMATH DE number 3126094 (Why is no real title available?)
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• scientific article; zbMATH DE number 1734466 (Why is no real title available?)
• Cooperative differential games with stochastic time
• Dynamic oligopoly with capacity adjustment costs
• Dynamics of competing with quality- and advertising-based goodwill
• Modeling of environmental projects under condition of a random time horizon
• Non-constant discounting and differential games with random time horizon
• Optimal solutions in differential games with random duration
• Properties of the value function in optimal control problems with infinite horizon
• Recent developments in dynamic advertising research
• Stable marketing cooperation in a differential game for an oligopoly
• Sustaining cooperation in a differential game of advertising goodwill accumulation
• Uniform Tauberian theorem in differential games

Cited in

(10)

• Solution of differential games with network structure in marketing
• Closed-loop Nash equilibrium for a partial differential game with application to competitive personalized advertising
• Cooperative and Non-Cooperative Differential Game Solutions to an Investment and Pricing Problem
• The non-co-operative solution of a differential game: Advertising versus pricing
• A stochastic goodwill model depending on quality level and advertising
• Sustaining cooperation in a differential game of advertising goodwill accumulation
• The Leitmann-Schmitendorf advertising differential game
• Cooperative dynamic advertising via state-dependent payoff weights
• Stable marketing cooperation in a differential game for an oligopoly
• Stable marketing cooperation in a differential game for an oligopoly

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