The Many-Player Advertising Game
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Publication:4950975
DOI10.1287/mnsc.45.11.1609zbMath0943.91015OpenAlexW1989676892MaRDI QIDQ4950975
Publication date: 10 September 2000
Published in: Management Science (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1287/mnsc.45.11.1609
Related Items (11)
ADVERTISING IN A COMPETITIVE PRODUCT LINE ⋮ Recent developments in dynamic advertising research ⋮ Retail competition and cooperative advertising ⋮ Optimal management of fringe entry over time ⋮ Dynamic modeling of nontargeted and targeted advertising strategies in an oligopoly ⋮ Understanding the impact of churn in dynamic oligopoly markets ⋮ Boundary value problems in stochastic optimal control of advertising ⋮ Mixed oligopoly, cost-reducing research and development, and privatisation ⋮ An oligopoly model of dynamic advertising competition ⋮ Oligopoly pricing and advertising in isoelastic adoption models ⋮ A chaotic model for advertising diffusion problem with competition
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