Feedback Nash equilibrium for dynamic brand and channel advertising in dual channel supply chain
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Publication:398669
DOI10.1007/S10957-013-0479-1zbMATH Open1293.90034OpenAlexW2000673606MaRDI QIDQ398669FDOQ398669
Authors: Mohammad Kazem Sayadi, Ahmad Makui 
Publication date: 15 August 2014
Published in: Journal of Optimization Theory and Applications (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1007/s10957-013-0479-1
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Applications of game theory (91A80) Differential games (aspects of game theory) (91A23) Marketing, advertising (90B60)
Cites Work
- Optimal pricing and advertising in a durable-good duopoly
- Competitive dynamic advertising. A modification of the Case game
- Recent developments in dynamic advertising research
- Direct marketing, indirect profits: A strategic analysis of dual-channel supply-chain design
- An operations-research study of sales response to advertising
- Advertising strategies in a differential game with negative competitor's interference
- Dynamics of competing with quality- and advertising-based goodwill
- A goodwill model with predatory advertising
- A dynamic model for advertising and pricing competition between national and store brands
- An oligopoly model of dynamic advertising competition
- Competitive advertising under uncertainty: a stochastic differential game approach
- Title not available (Why is that?)
- Cooperative advertising in a marketing channel
- Retail competition and cooperative advertising
- Feedback Stackelberg equilibrium strategies when the private label competes with the national brand
- Quality improvement vs. advertising support: which strategy works better for a manufacturer?
- Advertising coordination games of a manufacturer and a retailer while introducing a new product
- Pricing and advertising of private and national brands in a dynamic marketing channel
Cited In (13)
- Study on complex advertising and price competition dual-channel supply chain models considering the overconfidence manufacturer
- Dynamics and implications on a cooperative advertising model in the supply chain
- Coordination of advertising free riding in hybrid channel supply chain
- Wholesale price contract versus consignment contract in a supply chain considering dynamic advertising
- Optimal advertising decisions for promoting retail and online channels in a dynamic framework
- SHELF-SPACE ALLOCATION AND ADVERTISING DECISIONS IN THE MARKETING CHANNEL: A DIFFERENTIAL GAME APPROACH
- A review of bricks-and-clicks dual-channels literature: trends and opportunities
- A stochastic goodwill model depending on quality level and advertising
- Competitive information security investment under hacker knowledge dissemination
- Coordinating a supply chain with green innovation in a dynamic setting
- Research on price Stackelberg game model with probabilistic selling based on complex system theory
- A Differential Game of a Dual Distribution Channel
- Joint optimal pricing and advertising policies in a fashion supply chain under the ODM strategy considering fashion level and goodwill
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