Feedback Nash equilibrium for dynamic brand and channel advertising in dual channel supply chain
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Publication:398669
DOI10.1007/S10957-013-0479-1zbMATH Open1293.90034OpenAlexW2000673606MaRDI QIDQ398669FDOQ398669
Ahmad Makui, Mohammad Kazem Sayadi
Publication date: 15 August 2014
Published in: Journal of Optimization Theory and Applications (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1007/s10957-013-0479-1
Applications of game theory (91A80) Differential games (aspects of game theory) (91A23) Marketing, advertising (90B60)
Cites Work
- Title not available (Why is that?)
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Cited In (8)
- Coordination of advertising free riding in hybrid channel supply chain
- Wholesale price contract versus consignment contract in a supply chain considering dynamic advertising
- A review of bricks-and-clicks dual-channels literature: trends and opportunities
- A stochastic goodwill model depending on quality level and advertising
- Competitive information security investment under hacker knowledge dissemination
- Coordinating a supply chain with green innovation in a dynamic setting
- Research on price Stackelberg game model with probabilistic selling based on complex system theory
- Joint optimal pricing and advertising policies in a fashion supply chain under the ODM strategy considering fashion level and goodwill
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