Feedback Nash equilibrium for dynamic brand and channel advertising in dual channel supply chain
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Cites work
- scientific article; zbMATH DE number 5010674 (Why is no real title available?)
- A dynamic model for advertising and pricing competition between national and store brands
- A goodwill model with predatory advertising
- Advertising coordination games of a manufacturer and a retailer while introducing a new product
- Advertising strategies in a differential game with negative competitor's interference
- An oligopoly model of dynamic advertising competition
- An operations-research study of sales response to advertising
- Competitive advertising under uncertainty: a stochastic differential game approach
- Competitive dynamic advertising. A modification of the Case game
- Cooperative advertising in a marketing channel
- Direct marketing, indirect profits: A strategic analysis of dual-channel supply-chain design
- Dynamics of competing with quality- and advertising-based goodwill
- Feedback Stackelberg equilibrium strategies when the private label competes with the national brand
- Optimal pricing and advertising in a durable-good duopoly
- Pricing and advertising of private and national brands in a dynamic marketing channel
- Quality improvement vs. advertising support: which strategy works better for a manufacturer?
- Recent developments in dynamic advertising research
- Retail competition and cooperative advertising
Cited in
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- A review of bricks-and-clicks dual-channels literature: trends and opportunities
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- Competitive information security investment under hacker knowledge dissemination
- Study on complex advertising and price competition dual-channel supply chain models considering the overconfidence manufacturer
- A Differential Game of a Dual Distribution Channel
- Coordination of advertising free riding in hybrid channel supply chain
- Wholesale price contract versus consignment contract in a supply chain considering dynamic advertising
- Research on price Stackelberg game model with probabilistic selling based on complex system theory
- A stochastic goodwill model depending on quality level and advertising
- SHELF-SPACE ALLOCATION AND ADVERTISING DECISIONS IN THE MARKETING CHANNEL: A DIFFERENTIAL GAME APPROACH
- Dynamics and implications on a cooperative advertising model in the supply chain
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