Modeling dynamic cooperative advertising in a decentralized channel

DOI10.2298/YJOR150520023EMaRDI QIDQ4987802zbMATH OpenOpenAlexFDO

Authors Peter E. Ezimadu, C. R. Nwozo

Publication date 4 May 2021

Published in Yugoslav Journal of Operations Research (Search for Journal in Brave)

Full work available at URL https://doi.org/10.2298/yjor150520023e

zbMATH Keywords

cooperative advertisingdifferential game Sethi's sales-advertising modelsupply channel

Mathematics Subject Classification ID

Cooperative games (91A12) Differential games (aspects of game theory) (91A23) Marketing, advertising (90B60)

Recommendations

• Cooperative advertising models under different channel power structure
• A survey of game-theoretic models of cooperative advertising
• Dynamics and implications on a cooperative advertising model in the supply chain
• Dynamic adjustment model of cooperative advertising game
• Cooperative advertising in a distribution channel with fairness concerns
• Cooperative dynamic advertising via state-dependent payoff weights
• scientific article; zbMATH DE number 6613610
• A dynamic collective choice model with an advertiser
• Cooperative advertising with accrual rate in a dynamic supply chain
• Cooperative advertising and shelf-space under stochastic demand in game model

Cited in

(18)

• Optimal advertising decisions for promoting retail and online channels in a dynamic framework
• Dual-channel coordination strategies on advertising cooperation based on differential game
• Distributed routing of ads and bids through random walks in the IDOS system
• Dynamic adjustment model of cooperative advertising game
• Cooperative advertising in a capacitated manufacturer-retailer supply chain: a game-theoretic approach
• Modeling brand advertising with heterogeneous consumer response: channel implications
• Channel structure based on chain and chain competition and cooperative advertising scenario
• Feedback Nash equilibrium for dynamic brand and channel advertising in dual channel supply chain
• A survey of game-theoretic models of cooperative advertising
• A feedback Stackelberg game of cooperative advertising in a durable goods oligopoly
• Cooperative advertising in a dynamic retail market oligopoly
• How cooperative advertising interacts with distributional contracts in a dual-channel system
• Research on manufacturer encroachment with advertising and design of incentive advertising: a game-theoretic approach
• Coordination of a decentralized system with a mobile platform and an app by a bilateral advertising contract
• Dynamic cooperative advertising strategies for supply chain
• Dynamics and implications on a cooperative advertising model in the supply chain
• Quality improvement vs. advertising support: which strategy works better for a manufacturer?
• The Effects of Retailer and Consumer Response on Optimal Manufacturer Advertising and Trade Promotion Strategies

This page was built for publication: Modeling dynamic cooperative advertising in a decentralized channel

Report a bug (only for logged in users!)Click here to report a bug for this page (MaRDI item Q4987802)