Modeling dynamic cooperative advertising in a decentralized channel
From MaRDI portal
Publication:4987802
DOI10.2298/YJOR150520023EzbMATH Open1464.90036OpenAlexW2894010754MaRDI QIDQ4987802FDOQ4987802
Authors: Peter E. Ezimadu, C. R. Nwozo 
Publication date: 4 May 2021
Published in: Yugoslav Journal of Operations Research (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.2298/yjor150520023e
Recommendations
- Cooperative advertising models under different channel power structure
- A survey of game-theoretic models of cooperative advertising
- Dynamics and implications on a cooperative advertising model in the supply chain
- Dynamic adjustment model of cooperative advertising game
- Cooperative advertising in a distribution channel with fairness concerns
- Cooperative dynamic advertising via state-dependent payoff weights
- scientific article
- A dynamic collective choice model with an advertiser
- Cooperative advertising with accrual rate in a dynamic supply chain
- Cooperative advertising and shelf-space under stochastic demand in game model
Cooperative games (91A12) Differential games (aspects of game theory) (91A23) Marketing, advertising (90B60)
Cited In (18)
- A survey of game-theoretic models of cooperative advertising
- Dynamics and implications on a cooperative advertising model in the supply chain
- Feedback Nash equilibrium for dynamic brand and channel advertising in dual channel supply chain
- Cooperative advertising in a dynamic retail market oligopoly
- Quality improvement vs. advertising support: which strategy works better for a manufacturer?
- Channel structure based on chain and chain competition and cooperative advertising scenario
- How cooperative advertising interacts with distributional contracts in a dual-channel system
- Optimal advertising decisions for promoting retail and online channels in a dynamic framework
- A feedback Stackelberg game of cooperative advertising in a durable goods oligopoly
- Modeling brand advertising with heterogeneous consumer response: channel implications
- The Effects of Retailer and Consumer Response on Optimal Manufacturer Advertising and Trade Promotion Strategies
- Dynamic cooperative advertising strategies for supply chain
- Dual-channel coordination strategies on advertising cooperation based on differential game
- Dynamic adjustment model of cooperative advertising game
- Coordination of a decentralized system with a mobile platform and an app by a bilateral advertising contract
- Research on manufacturer encroachment with advertising and design of incentive advertising: a game-theoretic approach
- Distributed routing of ads and bids through random walks in the IDOS system
- Cooperative advertising in a capacitated manufacturer-retailer supply chain: a game-theoretic approach
This page was built for publication: Modeling dynamic cooperative advertising in a decentralized channel
Report a bug (only for logged in users!)Click here to report a bug for this page (MaRDI item Q4987802)
