scientific article; zbMATH DE number 6613610
From MaRDI portal
Publication:2991369
Recommendations
- Dynamics and implications on a cooperative advertising model in the supply chain
- scientific article; zbMATH DE number 5631017
- On a cooperative advertising model for a supply chain with one manufacturer and one retailer
- Cooperative advertising in a dual-channel supply chain with a fairness concern of the manufacturer
- Cooperative advertising with accrual rate in a dynamic supply chain
- Coordination models of cooperative advertising under stochastic demand in a one-manufacturer two-retailer supply chain system
- Possibilistic cooperative advertising and pricing games for a two-echelon supply chain
- Research on cooperative advertising decisions in a dual-channel supply chain under asymmetric demand information
- Coordinating pricing and advertising decisions for supply chain under consignment contract in the dynamic setting
- Co-op advertising models in manufacturer-retailer supply chains: A game theory approach
Cited in
(16)- Study on complex advertising and price competition dual-channel supply chain models considering the overconfidence manufacturer
- Dynamics and implications on a cooperative advertising model in the supply chain
- Feedback Nash equilibrium for dynamic brand and channel advertising in dual channel supply chain
- Dynamic game research on dual-channel supply chain of manufacturers' quality input competition and cooperation
- Cooperative advertising in a dual-channel supply chain with a fairness concern of the manufacturer
- Effects of consumer loyalty and product web compatibility on cooperative advertising and pricing policies in a dual-channel supply chain
- Modeling dynamic cooperative advertising in a decentralized channel
- How cooperative advertising interacts with distributional contracts in a dual-channel system
- Optimal advertising decisions for promoting retail and online channels in a dynamic framework
- Research on supply chain pricing decisions considering the advertising effect under market encroachment
- Dynamic pricing and channel efficiency in the presence of the cost learning effect
- Supply chain coordination with two production modes and random demand depending on advertising expenditure and selling price
- scientific article; zbMATH DE number 5631017 (Why is no real title available?)
- Optimal pricing and advertising decisions with suppliers' oligopoly competition: Stakelberg-Nash game structures
- Impact of pricing structure on supply chain coordination with cooperative advertising
- Advertising games on national brand and store brand in a dual-channel supply chain
This page was built for publication:
Report a bug (only for logged in users!)Click here to report a bug for this page (MaRDI item Q2991369)
