Possibilistic cooperative advertising and pricing games for a two-echelon supply chain
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Publication:2098327
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Cites work
- A game theoretic approach to coordinate pricing and vertical co-op advertising in manufacturer-retailer supply chains
- A game theoretic approach to coordination of pricing, advertising, and inventory decisions in a competitive supply chain
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- Fuzzy sets
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- Vertical cooperative advertising and pricing decisions in a manufacturer-retailer supply chain: a game-theoretic approach
Cited in
(11)- Vertical cooperative advertising and pricing decisions in a manufacturer-retailer supply chain: a game-theoretic approach
- A game theoretic approach to coordination of pricing, advertising, and inventory decisions in a competitive supply chain
- On an advertising differential game model with salers in supply chain management
- scientific article; zbMATH DE number 6613610 (Why is no real title available?)
- Modelling pricing, vertical co-op advertising and quality improvement in a non-cooperative three-echelon supply chain using game theory approach
- A game theoretic approach for pricing and advertising of an integrated product family in a duopoly
- Mixed leadership stochastic differential game in feedback information pattern with applications
- A game-theoretic analysis for coordinating cooperative advertising in a supply chain
- Effects of accrual rates in cooperative advertising programs for channel members with risk preferences
- Location-pricing problem in a two-echelon supply chain: a behavioral game-theoretic approach
- Effects of imprecise cognitive biases and free-riding on the pricing decisions of dual-channel supply chain members
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