Effects of accrual rates in cooperative advertising programs for channel members with risk preferences

DOI10.1142/S0217595922500385MaRDI QIDQ6544916zbMATH OpenFDO

Authors Bin Liu, Dong Liang, Feimin Zhong, Jinxing Xie

Publication date 28 May 2024

Published in Asia-Pacific Journal of Operational Research (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1142/S0217595922500385

zbMATH Keywords

accrual ratecooperative advertisingdemand uncertaintydistribution channelparticipation raterisk preference

Mathematics Subject Classification ID

Inventory, storage, reservoirs (90B05) Transportation, logistics and supply chain management (90B06) Marketing, advertising (90B60) Applications of game theory (91A80)

Recommendations

• Cooperative advertising with accrual rate in a dynamic supply chain
• Cooperative advertising in a marketing channel
• EFFECTIVENESS OF COOP ADVERTISING PROGRAMS IN COMPETITIVE DISTRIBUTION CHANNELS
• Cooperative advertising in a distribution channel with fairness concerns
• Coordinating advertising and pricing in a manufacturer-retailer channel

Cites work

• A statistical equilibrium approach to the distribution of profit rates
• A survey of game-theoretic models of cooperative advertising
• Competitive advertising under uncertainty: a stochastic differential game approach
• Cooperative advertising in a capacitated manufacturer-retailer supply chain: a game-theoretic approach
• Cooperative advertising models in supply chain management: a review
• Cooperative advertising programs: are accrual constraints necessary?
• Cooperative advertising with accrual rate in a dynamic supply chain
• Coordinating advertising and pricing in a manufacturer-retailer channel
• Decision bias in the newsvendor problem with a known demand distribution: experimental evidence
• Dynamic cooperative advertising under manufacturer and retailer level competition
• Effects of promotion cost sharing policy with the sales learning curve on supply chain coordination
• Mean-variance analysis of wholesale price contracts with a capital-constrained retailer: trade credit financing vs. bank credit financing
• Possibilistic cooperative advertising and pricing games for a two-echelon supply chain
• Retail competition and cooperative advertising
• Supplier selection problem for multiple projects with uncertain demand and project life cycles
• Time-consistent portfolio policy for asset-liability mean-variance model with state-dependent risk aversion

Cited in

(1)

• Effects of accrual constraints in cooperative advertising programs for distribution channels with one manufacturer and two retailers

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