Modeling dynamic cooperative advertising in a decentralized channel (Q4987802)
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scientific article; zbMATH DE number 7343692
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| English | Modeling dynamic cooperative advertising in a decentralized channel |
scientific article; zbMATH DE number 7343692 |
Statements
Modeling dynamic cooperative advertising in a decentralized channel (English)
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4 May 2021
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cooperative advertising
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supply channel
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differential game Sethi's sales-advertising model
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0.9140033
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0.8846192
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0.88047564
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0.8784101
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0.8747598
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0.8737364
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0.86707693
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0.8666532
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