Cooperative advertising with accrual rate in a dynamic supply chain (Q523441)

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scientific article; zbMATH DE number 6706866
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    Cooperative advertising with accrual rate in a dynamic supply chain
    scientific article; zbMATH DE number 6706866

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      Cooperative advertising with accrual rate in a dynamic supply chain (English)
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      21 April 2017
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      co-op advertising
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      differential game
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      supply chain management
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      decision analysis
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      dynamic marketing strategies
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