Cooperative advertising models under different channel power structure (Q2196116)
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scientific article; zbMATH DE number 7241471
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| default for all languages | No label defined |
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| English | Cooperative advertising models under different channel power structure |
scientific article; zbMATH DE number 7241471 |
Statements
Cooperative advertising models under different channel power structure (English)
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28 August 2020
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supply chain
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channel power structure
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dominant manufacturer
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dominant retailer
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advertisement
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cost sharing
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0.8925070762634277
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0.8815117478370667
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0.8753076195716858
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0.8721668720245361
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0.8693450093269348
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