A study of cooperative advertising in a manufacturer-retailer supply chain (Q3395474)
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scientific article; zbMATH DE number 5601216
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| English | A study of cooperative advertising in a manufacturer-retailer supply chain |
scientific article; zbMATH DE number 5601216 |
Statements
1 September 2009
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cooperative advertising
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stackelberg equilibrium
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Nash equilibrium
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0.8899005055427551
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0.883350670337677
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0.8815117478370667
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