Cooperative advertising models under different channel power structure
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Recommendations
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Cites work
- A survey of game-theoretic models of cooperative advertising
- Co-op advertising models in manufacturer-retailer supply chains: A game theory approach
- Contracting with asymmetric cost information in a dual-channel supply chain
- Cooperative advertising models in supply chain management: a review
- Coordinating advertising and pricing in a manufacturer-retailer channel
- Coordination of cooperative advertising in a two-level supply chain when manufacturer offers discount
- Coordination of supply chains by option contracts: a cooperative game theory approach
- Manufacturer's revenue-sharing contract and retail competition
- Pricing and two-tier advertising with one manufacturer and one retailer
- Supply chain coordination under channel rebates with sales effort effects
- Vertical cooperative advertising and pricing decisions in a manufacturer-retailer supply chain: a game-theoretic approach
Cited in
(22)- A study of cooperative advertising in a manufacturer-retailer supply chain
- On the impact of advertising initiatives in supply chains
- Cooperative advertising and coordination in a supply chain: the role of Nash bargaining fairness concerns
- Modeling dynamic cooperative advertising in a decentralized channel
- Channel structure based on chain and chain competition and cooperative advertising scenario
- How cooperative advertising interacts with distributional contracts in a dual-channel system
- Channel coordination with cooperative advertising considering effect of advertising on willingness to pay
- Cooperative advertising in social networks with positive externalities
- Informative advertising in a distribution channel
- A pricing strategy of e-commerce advertising cooperation in the Stackelberg game model with different market power structure
- Coordination of advertising in supply chain management with cooperating manufacturer and retailers
- A profit surplus distribution mechanism for supply chain coordination: an evolutionary game-theoretic analysis
- Vertical cooperative advertising with substitute brands
- Coordinating advertising and pricing in a manufacturer-retailer channel
- scientific article; zbMATH DE number 2218947 (Why is no real title available?)
- Market structure and cooperative advertising
- Vertical cooperative advertising contract considering spillover effects
- The optimal advertising strategy with differentiated targeted effect consumers
- Research on demand forecasting information sharing strategy of closed-loop supply chain considering advertising effect
- Dynamic cooperative advertising strategy in OAO supply chain with customer return
- Optimal cooperative advertising integration strategy for organizations adding a direct online channel
- Advertising games on national brand and store brand in a dual-channel supply chain
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