Cooperative advertising models under different channel power structure
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Publication:2196116
DOI10.1007/S10479-019-03257-4zbMATH Open1446.90101OpenAlexW2946300912MaRDI QIDQ2196116FDOQ2196116
Authors: Tinglong Zhang, Xiongfei Guo, Jin Hu, Ningning Wang 
Publication date: 28 August 2020
Published in: Annals of Operations Research (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1007/s10479-019-03257-4
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Cites Work
- Supply chain coordination under channel rebates with sales effort effects
- Manufacturer's revenue-sharing contract and retail competition
- Coordinating advertising and pricing in a manufacturer-retailer channel
- Vertical cooperative advertising and pricing decisions in a manufacturer-retailer supply chain: a game-theoretic approach
- Co-op advertising models in manufacturer-retailer supply chains: A game theory approach
- Coordination of supply chains by option contracts: a cooperative game theory approach
- A survey of game-theoretic models of cooperative advertising
- Contracting with asymmetric cost information in a dual-channel supply chain
- Coordination of cooperative advertising in a two-level supply chain when manufacturer offers discount
- Pricing and two-tier advertising with one manufacturer and one retailer
- Cooperative advertising models in supply chain management: a review
Cited In (21)
- On the impact of advertising initiatives in supply chains
- Cooperative advertising and coordination in a supply chain: the role of Nash bargaining fairness concerns
- Modeling dynamic cooperative advertising in a decentralized channel
- Channel structure based on chain and chain competition and cooperative advertising scenario
- How cooperative advertising interacts with distributional contracts in a dual-channel system
- Cooperative advertising in social networks with positive externalities
- Channel coordination with cooperative advertising considering effect of advertising on willingness to pay
- Informative advertising in a distribution channel
- Coordination of advertising in supply chain management with cooperating manufacturer and retailers
- A profit surplus distribution mechanism for supply chain coordination: an evolutionary game-theoretic analysis
- Title not available (Why is that?)
- Vertical cooperative advertising with substitute brands
- Coordinating advertising and pricing in a manufacturer-retailer channel
- Market structure and cooperative advertising
- Vertical cooperative advertising contract considering spillover effects
- The optimal advertising strategy with differentiated targeted effect consumers
- Research on demand forecasting information sharing strategy of closed-loop supply chain considering advertising effect
- Dynamic cooperative advertising strategy in OAO supply chain with customer return
- Optimal cooperative advertising integration strategy for organizations adding a direct online channel
- Advertising games on national brand and store brand in a dual-channel supply chain
- A study of cooperative advertising in a manufacturer-retailer supply chain
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