Vertical cooperative advertising with substitute brands

DOI10.1155/2013/480401zbMATH Open1397.91309OpenAlexW2066694905WikidataQ59006171 ScholiaQ59006171MaRDI QIDQ1789947FDOQ1789947

Authors: Xiao-Wei Wen, Youhua (Frank) Chen 

Publication date: 10 October 2018

Published in: Journal of Applied Mathematics (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1155/2013/480401

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Mathematics Subject Classification ID

Cooperative games (91A12) Marketing, advertising (90B60) Production theory, theory of the firm (91B38)

Cited In (10)

• Retail competition and cooperative advertising
• Cooperative advertising in social networks with positive externalities
• Market targeting with social influences and risk aversion in a co-branding alliance
• Cooperative advertising models under different channel power structure
• Market structure and cooperative advertising
• Vertical cooperative advertising contract considering spillover effects
• Channels coordination game model based on result fairness preference and reciprocal fairness preference: a behavior game forecasting and analysis method
• Cooperative advertising in a distribution channel with fairness concerns
• EFFECTIVENESS OF COOP ADVERTISING PROGRAMS IN COMPETITIVE DISTRIBUTION CHANNELS
• Cooperative advertising with accrual rate in a dynamic supply chain

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