Vertical cooperative advertising with substitute brands

DOI10.1155/2013/480401MaRDI QIDQ1789947zbMATH OpenOpenAlexWikidataFDO

Authors Xiao-Wei Wen, Youhua (Frank) Chen

Publication date 10 October 2018

Published in Journal of Applied Mathematics (Search for Journal in Brave)

Copyright license Creative Commons Attribution 4.0 International

Full work available at URL https://doi.org/10.1155/2013/480401

Mathematics Subject Classification ID

Cooperative games (91A12) Marketing, advertising (90B60) Production theory, theory of the firm (91B38)

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Cited in

(10)

• Retail competition and cooperative advertising
• Cooperative advertising in social networks with positive externalities
• Market targeting with social influences and risk aversion in a co-branding alliance
• Cooperative advertising models under different channel power structure
• Market structure and cooperative advertising
• Vertical cooperative advertising contract considering spillover effects
• Channels coordination game model based on result fairness preference and reciprocal fairness preference: a behavior game forecasting and analysis method
• Cooperative advertising in a distribution channel with fairness concerns
• EFFECTIVENESS OF COOP ADVERTISING PROGRAMS IN COMPETITIVE DISTRIBUTION CHANNELS
• Cooperative advertising with accrual rate in a dynamic supply chain

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