Optimal cooperative advertising integration strategy for organizations adding a direct online channel
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Publication:3409565
DOI10.1057/PALGRAVE.JORS.2602069zbMATH Open1114.90423OpenAlexW1997068806MaRDI QIDQ3409565FDOQ3409565
Authors:
Publication date: 20 November 2006
Published in: The Journal of the Operational Research Society (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1057/palgrave.jors.2602069
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- A review of bricks-and-clicks dual-channels literature: trends and opportunities
- Cooperative advertising models in supply chain management: a review
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- Game theory model for optimum pricing in a two level supply chain
- The optimal pricing and service strategies of a dual-channel retailer under free riding
- A game theoretic approach to coordinate pricing and vertical co-op advertising in manufacturer-retailer supply chains
- Competitive strategies in the presence of consumers' expected service and product returns
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- Coordination of cooperative advertising in a two-period fashion and textiles supply chain
- Coordinating pricing and advertising in a two-period fashion supply chain
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