Optimal cooperative advertising integration strategy for organizations adding a direct online channel
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Recommendations
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Cited in
(11)- Digital advertising spillover, online-exclusive product launches, and manufacturer-remanufacturer competition
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- A game theoretic approach to coordinate pricing and vertical co-op advertising in manufacturer-retailer supply chains
- The optimal pricing and service strategies of a dual-channel retailer under free riding
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- Competitive strategies in the presence of consumers' expected service and product returns
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