Optimal cooperative advertising integration strategy for organizations adding a direct online channel
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Publication:3409565
Recommendations
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Cited in
(11)- A review of bricks-and-clicks dual-channels literature: trends and opportunities
- Digital advertising spillover, online-exclusive product launches, and manufacturer-remanufacturer competition
- Game theory model for optimum pricing in a two level supply chain
- The optimal pricing and service strategies of a dual-channel retailer under free riding
- Coordination of cooperative advertising in a two-period fashion and textiles supply chain
- A game theoretic approach to coordinate pricing and vertical co-op advertising in manufacturer-retailer supply chains
- scientific article; zbMATH DE number 1753898 (Why is no real title available?)
- Coordinating pricing and advertising in a two-period fashion supply chain
- Cooperative advertising models in supply chain management: a review
- Pricing decisions for complementary products in a fuzzy dual-channel supply chain
- Competitive strategies in the presence of consumers' expected service and product returns
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