Optimal cooperative advertising integration strategy for organizations adding a direct online channel

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Publication:3409565

DOI10.1057/PALGRAVE.JORS.2602069zbMATH Open1114.90423OpenAlexW1997068806MaRDI QIDQ3409565FDOQ3409565


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Publication date: 20 November 2006

Published in: The Journal of the Operational Research Society (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1057/palgrave.jors.2602069




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