Optimal cooperative advertising integration strategy for organizations adding a direct online channel (Q3409565)
From MaRDI portal
 | This is the item page for this Wikibase entity, intended for internal use and editing purposes. Please use this page instead for the normal view: Optimal cooperative advertising integration strategy for organizations adding a direct online channel |
scientific article; zbMATH DE number 5074002
| Language | Label | Description | Also known as |
|---|---|---|---|
| default for all languages | No label defined |
||
| English | Optimal cooperative advertising integration strategy for organizations adding a direct online channel |
scientific article; zbMATH DE number 5074002 |
Statements
Optimal cooperative advertising integration strategy for organizations adding a direct online channel (English)
0 references
20 November 2006
0 references
cooperative advertising
0 references
integration strategies
0 references
online selling
0 references
electronic retailing
0 references
0.8496004
0 references
0.83433884
0 references
0.8328942
0 references
0.82017887
0 references
0.8184851
0 references
0.8170458
0 references
0.80711746
0 references
