Optimal cooperative advertising integration strategy for organizations adding a direct online channel (Q3409565)
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| Language | Label | Description | Also known as |
|---|---|---|---|
| English | Optimal cooperative advertising integration strategy for organizations adding a direct online channel |
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Optimal cooperative advertising integration strategy for organizations adding a direct online channel (English)
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20 November 2006
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cooperative advertising
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integration strategies
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online selling
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electronic retailing
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