Coordinating pricing and advertising in a two-period fashion supply chain
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Publication:2026707
DOI10.1007/s10288-019-00417-xzbMath1464.90008OpenAlexW2969560761WikidataQ127370643 ScholiaQ127370643MaRDI QIDQ2026707
Publication date: 20 May 2021
Published in: 4OR (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1007/s10288-019-00417-x
Management decision making, including multiple objectives (90B50) Microeconomic theory (price theory and economic markets) (91B24) Inventory, storage, reservoirs (90B05) Marketing, advertising (90B60)
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Cites Work
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