Retail promotions with negative brand image effects: Is cooperation possible?
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Publication:1405237
DOI10.1016/S0377-2217(02)00641-0zbMath1137.90573OpenAlexW2016338503MaRDI QIDQ1405237
Georges Zaccour, Steffen Jørgensen, Sihem Taboubi
Publication date: 25 August 2003
Published in: European Journal of Operational Research (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1016/s0377-2217(02)00641-0
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