Should a retailer support a quality improvements strategy?

DOI10.1007/978-3-319-02690-9_7MaRDI QIDQ2926599zbMATH OpenOpenAlexFDO

Authors Pietro De Giovanni

Publication date 31 October 2014

Published in Annals of the International Society of Dynamic Games (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1007/978-3-319-02690-9_7

zbMATH Keywords

advertisingdifferential gamesupply chain managementcoordinationfeedback equilibriumsupport programquality improvements

Mathematics Subject Classification ID

Management decision making, including multiple objectives (90B50) Applications of game theory (91A80) Differential games (aspects of game theory) (91A23) Marketing, advertising (90B60) Inventory, storage, reservoirs (90B05)

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Cites work

• scientific article; zbMATH DE number 5076448 (Why is no real title available?)
• scientific article; zbMATH DE number 1734466 (Why is no real title available?)
• A Quality Control Model with Learning Effects
• A differential game model of the marketing-operations interface
• A differential game of retailer promotions.
• Capacity Allocation for Dynamic Process Improvement with Quality and Demand Considerations
• Coordinating supply chain decisions: an optimization model
• Cost-revenue sharing in a closed-loop supply chain
• Dual role of price and myopia in a marketing channel
• Dynamics of competing with quality- and advertising-based goodwill
• Incentives for retailer promotion in a marketing channel
• Optimal production, purchasing and pricing: A differential game approach
• Overcoming the drawbacks of a revenue-sharing contract through a support program
• Quality improvement vs. advertising support: which strategy works better for a manufacturer?
• Retail promotions with negative brand image effects: Is cooperation possible?
• Simulation and optimization of supply chains: Alternative or complementary approaches?
• Stackelberg leadership in a marketing channel
• Supply quality management with wholesale price and revenue-sharing contracts under horizontal competition
• The dynamics of price, quality and productivity improvement decisions

Cited in

(4)

• A survey of dynamic models of product quality
• Quality improvement vs. advertising support: which strategy works better for a manufacturer?
• Differential game of product-service supply chain considering consumers' reference effect and supply chain members' reciprocity altruism in the online-to-offline mode
• An optimal control model with defective products and goodwill damages

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