Dual role of price and myopia in a marketing channel
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Publication:439665
DOI10.1016/J.EJOR.2011.12.015zbMATH Open1244.90117OpenAlexW2038830712MaRDI QIDQ439665FDOQ439665
Authors: Guiomar Martín-Herrán, Sihem Taboubi, Georges Zaccour 
Publication date: 16 August 2012
Published in: European Journal of Operational Research (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1016/j.ejor.2011.12.015
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Applications of game theory (91A80) Differential games (aspects of game theory) (91A23) Marketing, advertising (90B60) 2-person games (91A05)
Cites Work
- Prospect Theory: An Analysis of Decision under Risk
- Dynamic Pricing Strategies with Reference Effects
- Explicit Solutions of Optimization Models and Differential Games with Nonsmooth (Asymmetric) Reference-Price Effects
- Title not available (Why is that?)
- Could myopic pricing be a strategic choice in marketing channels? A game theoretic analysis
- Pricing Strategies in a Dynamic Duopoly: A Differential Game Model
- Developments in differential game theory and numerical methods: Economic and management applications
- Dual-role based pricing in a dynamic and competitive environment
Cited In (19)
- Existence and characterization of optimal dynamic pricing strategies with reference-price effects
- Differential game of product-service supply chain considering consumers' reference effect and supply chain members' reciprocity altruism in the online-to-offline mode
- Accounting for consumers' environmental concern in supply chain contracts
- Partial myopia vs. forward-looking behaviors in a dynamic pricing and replenishment model for perishable items
- Dynamic oligopoly pricing with reference-price effects
- Competitive pricing and innovation investment strategies of green products considering firms' farsightedness and myopia
- A dynamic advertising model with reference price effect
- Price coordination in distribution channels: a dynamic perspective
- The impact of foresight in a transboundary pollution game
- Myopic versus farsighted behaviors in a low-carbon supply chain with reference emission effects
- Asymmetric information in a capital accumulation differential game with spillover and learning effects
- Cournot competition with hyperbolic learning and myopic firms: a note
- Equilibrium decisions on pricing and innovation that impact reference price dynamics
- Could myopic pricing be a strategic choice in marketing channels? A game theoretic analysis
- Myopic versus far-sighted behaviors in dynamic supply chain coordination through advertising with reference price effect
- Should a Retailer Support a Quality Improvements Strategy?
- Managing quality and pricing during a product recall: an analysis of pre-crisis, crisis and post-crisis regimes
- A survey of dynamic models of product quality
- Pricing strategies of complementary products in distribution channels: a dynamic approach
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