A UNIFYING DIFFERENTIAL GAME OF ADVERTISING AND PROMOTIONS
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Publication:3502814
DOI10.1142/S0219198907001357zbMath1162.90489MaRDI QIDQ3502814
Publication date: 20 May 2008
Published in: International Game Theory Review (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1142/s0219198907001357
49N70: Differential games and control
91A23: Differential games (aspects of game theory)
90B60: Marketing, advertising
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