Strategic interactions in traditional franchise systems: Are franchisors always better off?
From MaRDI portal
Publication:2275806
DOI10.1016/j.ejor.2011.03.015zbMath1218.91118MaRDI QIDQ2275806
Guiomar Martín-Herrán, Simon-Pierre Sigué, Georges Zaccour
Publication date: 10 August 2011
Published in: European Journal of Operational Research (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1016/j.ejor.2011.03.015
91A23: Differential games (aspects of game theory)
91B60: Trade models
90B60: Marketing, advertising
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