Strategic interactions in traditional franchise systems: Are franchisors always better off?

DOI10.1016/J.EJOR.2011.03.015zbMath1218.91118OpenAlexW2079218138MaRDI QIDQ2275806

Guiomar Martín-Herrán, Simon-Pierre Sigué, Georges Zaccour

Publication date: 10 August 2011

Published in: European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1016/j.ejor.2011.03.015

zbMATH Keywords

differential gamesfranchisinghorizontal cooperation

Mathematics Subject Classification ID

Differential games (aspects of game theory) (91A23) Trade models (91B60) Marketing, advertising (90B60)

Related Items (6)

Recent developments in dynamic advertising research ⋮ Existence and uniqueness of optimal dynamic pricing and advertising controls without concavity ⋮ Competitive pricing and innovation investment strategies of green products considering firms' farsightedness and myopia ⋮ On coincidence of feedback and global Stackelberg equilibria in a class of differential games ⋮ Delayed effects of cooperative advertising in goodwill dynamics ⋮ Downstream horizontal integration and multiunit dealership

Cites Work

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• Quality improvement vs. advertising support: which strategy works better for a manufacturer?
• Developments in differential game theory and numerical methods: Economic and management applications
• A dynamic model for advertising and pricing competition between national and store brands
• Supply quality management with wholesale price and revenue-sharing contracts under horizontal competition
• Advertising strategies in a franchise system
• Retail promotions with negative brand image effects: Is cooperation possible?

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