Strategic interactions in traditional franchise systems: Are franchisors always better off?

DOI10.1016/j.ejor.2011.03.015zbMath1218.91118MaRDI QIDQ2275806

Guiomar Martín-Herrán, Simon-Pierre Sigué, Georges Zaccour

Publication date: 10 August 2011

Published in: European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1016/j.ejor.2011.03.015

zbMATH Keywords

differential games; franchising; horizontal cooperation

Mathematics Subject Classification ID

91A23: Differential games (aspects of game theory)

91B60: Trade models

90B60: Marketing, advertising

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