Advertising strategies in a franchise system
From MaRDI portal
Publication:1027450
DOI10.1016/j.ejor.2008.09.027zbMath1163.90576OpenAlexW2000192503MaRDI QIDQ1027450
Pradeep K. Chintagunta, Simon-Pierre Sigué
Publication date: 29 June 2009
Published in: European Journal of Operational Research (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1016/j.ejor.2008.09.027
Related Items (17)
Coordinating pricing and advertising decisions for supply chain under consignment contract in the dynamic setting ⋮ Informative advertising in a distribution channel ⋮ Equilibrium Pricing, Advertising, and Quality Strategies in a Platform Service Supply Chain ⋮ A dynamic advertising model with reference price effect ⋮ Inter-organizational contract control of advertising strategies in the supply chain ⋮ Recent developments in dynamic advertising research ⋮ Existence and uniqueness of optimal dynamic pricing and advertising controls without concavity ⋮ Sales effort free riding and coordination with price match and channel rebate ⋮ Joint inventory, pricing, and advertising decisions with surplus and stockout loss aversions ⋮ Cooperative advertising with accrual rate in a dynamic supply chain ⋮ Dynamic cooperative advertising under manufacturer and retailer level competition ⋮ Cooperative advertising models in supply chain management: a review ⋮ Strategic interactions in traditional franchise systems: Are franchisors always better off? ⋮ A survey of game-theoretic models of cooperative advertising ⋮ Delayed effects of cooperative advertising in goodwill dynamics ⋮ Downstream horizontal integration and multiunit dealership ⋮ Feedback Stackelberg--Nash Equilibria in Mixed Leadership Games with an Application to Cooperative Advertising
Cites Work
- Unnamed Item
- Retail promotions with negative brand image effects: Is cooperation possible?
- Dynamics of competing with quality- and advertising-based goodwill
- Coordination of cooperative advertising in a two-level supply chain when manufacturer offers discount
- STACKELBERG LEADERSHIP IN A MARKETING CHANNEL
- A Note on Feedback Sequential Equilibria in a Lanchester Model with Empirical Application
- Empirical Analysis of Closed-Loop Duopoly Advertising Strategies
This page was built for publication: Advertising strategies in a franchise system
