Managing brand competition with consumer fairness concern via manufacturer incentive

DOI10.1016/J.EJOR.2021.08.026MaRDI QIDQ2116877zbMATHOpenAlexFDO

Authors Niu Yu, Shumei Wang, Zhixin Liu

Publication date 18 March 2022

Published in European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1016/j.ejor.2021.08.026

zbMATH Keywords

pricingsupply chainincentivefairness concernbrand competition

Mathematics Subject Classification ID

Marketing, advertising (90B60) Transportation, logistics and supply chain management (90B06) Hierarchical games (including Stackelberg games) (91A65)

Recommendations

• Research on retail channel decisions considering consumer's fairness concern
• A shelf-space-dependent wholesale price when manufacturer and retailer brands compete
• Store-brand introduction and production arrangement in the presence of multiple retailers
• Contract manufacturer's encroachment strategy considering fairness concern in supply chain
• Fighting store brands through the strategic timing of pricing and advertising decisions

Cites work

• A dynamic model for advertising and pricing competition between national and store brands
• Channel coordination under fairness concerns and nonlinear demand
• Competing with channel partners: supply chain conflict when retailers introduce store brands
• Cooperative advertising in a distribution channel with fairness concerns
• Direct marketing, indirect profits: A strategic analysis of dual-channel supply-chain design
• Fighting store brands through the strategic timing of pricing and advertising decisions
• Impacts of store-brand introduction on a multiple-echelon supply chain
• Interaction between channel strategy and store brand decisions
• Optimal rebate strategies under dynamic pricing
• Pareto and Kaldor-Hicks improvements with revenue-sharing and wholesale-price contracts under manufacturer rebate policy
• Prices, promotions, and channel profitability: was the conventional wisdom mistaken?
• Retail promotions with negative brand image effects: Is cooperation possible?
• Social preferences and supply chain performance: an experimental study
• Supply chains in the presence of store brands
• The Effects of Brand Loyalty on Competitive Price Promotional Strategies
• The effectiveness of manufacturer vs. retailer rebates within a newsvendor framework
• The effects of customer rebates and retailer incentives on a manufacturer's profits and sales
• The impact of manufacturer rebates on supply chain profits

Cited in

(4)

• Competitive pricing and product strategies in the presence of consumers' social comparisons
• Information sharing and production timing strategy in a platform-based supply chain
• The strategic interaction between business mode and store brand introduction in a platform-based supply chain
• Supply chain quality and pricing decisions with retailer fairness concerns and consumer dynamic reference quality effects

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