Impacts of store-brand introduction on a multiple-echelon supply chain

DOI10.1016/J.EJOR.2020.10.044MaRDI QIDQ2030618zbMATH OpenOpenAlexFDO

Authors Rong Cheng, Yongrui Duan, Jianguang Zhang, Hua Ke

Publication date 7 June 2021

Published in European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1016/j.ejor.2020.10.044

zbMATH Keywords

game theorypricing strategyprivate labelstore brandthree-echelon supply chain

Mathematics Subject Classification ID

Transportation, logistics and supply chain management (90B06) Marketing, advertising (90B60) Applications of game theory (91A80)

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Cites work

• Allocation of cost savings in a three-level supply chain with demand information sharing: a cooperative-game approach
• Fighting store brands through the strategic timing of pricing and advertising decisions
• Interaction between channel strategy and store brand decisions
• Price competition and store competition: store brands vs. national brand
• Pricing policies under direct vs. indirect channel competition and national vs. store brand competition
• Quality coordination with extended warranty for store-brand products
• Research on coordination mechanism in three-level green supply chain under non-cooperative game
• Reverse supply chain coordination by revenue sharing contract: a case for the personal computers industry
• Supply chain interactions due to store-brand introductions: the impact of retail competition
• Supply chains in the presence of store brands

Cited in

(19)

• Supply chain interactions due to store-brand introductions: the impact of retail competition
• Introduction of store brands considering product cost and shelf space opportunity cost
• Managing brand competition with consumer fairness concern via manufacturer incentive
• Supply chains in the presence of store brands
• Impacts of power structure on supply chain with a store brand
• Store-brand introduction and production arrangement in the presence of multiple retailers
• scientific article; zbMATH DE number 5584802 (Why is no real title available?)
• Strategic introduction of private brand in the online retail platform
• Distributing the fashion product in direct or retail channel: The impact of fashion level and direct selling cost
• The strategic interaction between business mode and store brand introduction in a platform-based supply chain
• Impact of store brand competition on retailer's strategic inventory in decentralized supply chains
• Information and selling mode strategies in a supply chain with an outsourced private label product
• A Stackelberg differential game theoretic approach for analyzing coordination strategies in a supply chain with retailer's premium store brand
• Co-opetition strategies of retail platform operations with strategic consumers
• Effect of a platform's private brand on the manufacturer's dual-channel management strategies
• Business model selection in competition with an e-platform's store brand under various channel price leadership
• The channel selection and coordination considering platform private-label products
• The impact of brand spillover marketing strategy on selling mode in an e-commerce platform supply chain
• Contract manufacturer encroachment and its impact on OEM's sales mode and social welfare in a platform-based supply chain

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