Impacts of store-brand introduction on a multiple-echelon supply chain (Q2030618)

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scientific article; zbMATH DE number 7356091
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    Impacts of store-brand introduction on a multiple-echelon supply chain
    scientific article; zbMATH DE number 7356091

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      Impacts of store-brand introduction on a multiple-echelon supply chain (English)
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      7 June 2021
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      store brand
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      private label
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      three-echelon supply chain
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      pricing strategy
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      game theory
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