Impacts of store-brand introduction on a multiple-echelon supply chain (Q2030618)

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Impacts of store-brand introduction on a multiple-echelon supply chain
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    Impacts of store-brand introduction on a multiple-echelon supply chain (English)
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    7 June 2021
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    store brand
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    private label
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    three-echelon supply chain
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    pricing strategy
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    game theory
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