scientific article; zbMATH DE number 5584802

MaRDI QIDQ5320446zbMATH OpenFDO

Authors Yuan-Yuan Lu

Publication date 22 July 2009

zbMATH Keywords

advertising and promotionStackelberg gamesupply chain

Mathematics Subject Classification ID

Marketing, advertising (90B60) (n)-person games, (n>2) (91A06)

Recommendations

• Product variety and channel structure strategy for a retailer-Stackelberg supply chain
• Coordination strategy based on retailer innovative input in dual-channel supply chains
• Distribution channel strategies and retailer collusion in a supply chain with multiple retailers
• Competing with channel partners: supply chain conflict when retailers introduce store brands
• scientific article; zbMATH DE number 5927407
• Interaction between channel strategy and store brand decisions
• Impacts of store-brand introduction on a multiple-echelon supply chain
• Omnichannel retail move in a dual-channel supply chain
• Dual-channel supply chain decisions under asymmetric information with a risk-averse retailer
• Supply chains in the presence of store brands

Cited in

(3)

• Asymmetric relationships with symmetric suppliers: strategic choice of supply chain price leadership in a competitive market
• Omnichannel retail move in a dual-channel supply chain
• Supplier's strategy: align with the dominant entrant retailer or the vulnerable incumbent retailer?

This page was built for publication:

Report a bug (only for logged in users!)Click here to report a bug for this page (MaRDI item Q5320446)