On the coordination of dynamic marketing channels and two-part tariffs
From MaRDI portal
Publication:2440716
DOI10.1016/j.automatica.2007.10.009zbMath1283.91083MaRDI QIDQ2440716
Publication date: 19 March 2014
Published in: Automatica (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1016/j.automatica.2007.10.009
91A23: Differential games (aspects of game theory)
91B60: Trade models
90B60: Marketing, advertising
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Cites Work
- Equilibrium pricing and advertising strategies in a marketing channel
- Retail promotions with negative brand image effects: Is cooperation possible?
- Channel coordination over time: Incentive equilibria and credibility
- STACKELBERG LEADERSHIP IN A MARKETING CHANNEL
- Cooperative advertising in a marketing channel
