Coordinating a supply chain with negative effect of retailer’s local promotion on goodwill and reference price
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Publication:2969970
DOI10.1051/ro/2016019zbMath1358.90064OpenAlexW2544119393MaRDI QIDQ2969970
Jianxiong Zhang, Wansheng Tang, Lihao Lu
Publication date: 24 March 2017
Published in: RAIRO - Operations Research (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1051/ro/2016019
Existence theories for optimal control problems involving ordinary differential equations (49J15) Marketing, advertising (90B60)
Related Items (4)
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