Coordinating a supply chain with negative effect of retailer’s local promotion on goodwill and reference price
From MaRDI portal
Publication:2969970
DOI10.1051/ro/2016019zbMath1358.90064OpenAlexW2544119393MaRDI QIDQ2969970
Jianxiong Zhang, Wansheng Tang, Lihao Lu
Publication date: 24 March 2017
Published in: RAIRO - Operations Research (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1051/ro/2016019
Existence theories for optimal control problems involving ordinary differential equations (49J15) Marketing, advertising (90B60)
Related Items (4)
Production-inventory and emission reduction investment decision under carbon cap-and-trade policy ⋮ Coordinated decision-making on manufacturer’s EPQ-based and buyer’s period review inventory policies with stochastic price-sensitive demand: A credit option approach ⋮ Advertising and Pricing Policies in a Two-Echelon Supply Chain with a Capital-Constrained Retailer ⋮ Channel coordination through quality improvement with brand halo effect
Cites Work
- Unnamed Item
- Quality improvement vs. advertising support: which strategy works better for a manufacturer?
- Retail competition and cooperative advertising
- Coordination mechanisms of supply chain systems
- Coordinating advertising and pricing in a manufacturer-retailer channel
- Revenue-sharing versus wholesale price mechanisms under different channel power structures
- A differential game of retailer promotions.
- Retail promotions with negative brand image effects: Is cooperation possible?
- Optimal advertising and pricing in a dynamic durable goods supply chain
- Dynamics of competing with quality- and advertising-based goodwill
- Cooperative advertising in a distribution channel with fairness concerns
- Coordination of cooperative advertising in a two-level supply chain when manufacturer offers discount
- The dynamics of price, quality and productivity improvement decisions
- Dynamic Pricing with Loss-Averse Consumers and Peak-End Anchoring
- Estimating the supply chain efficiency loss when the seller has to estimate the buyer’s willingness to pay
- Supply Chain Coordination with Revenue-Sharing Contracts: Strengths and Limitations
- An analysis of supply chain decisions with asymmetrical retailers : effects of disruptions and static service cost on coordination mechanism
- A dynamic advertising model with reference price effect
- Dynamic Pricing Strategies with Reference Effects
- Explicit Solutions of Optimization Models and Differential Games with Nonsmooth (Asymmetric) Reference-Price Effects
- Deterministic and stochastic optimization of a dynamic advertising model
- Cooperative advertising in a marketing channel
- Co-op advertising models in manufacturer-retailer supply chains: A game theory approach
This page was built for publication: Coordinating a supply chain with negative effect of retailer’s local promotion on goodwill and reference price
