Coordinating a supply chain with negative effect of retailer's local promotion on goodwill and reference price
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Publication:2969970
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Cites work
- A differential game of retailer promotions.
- A dynamic advertising model with reference price effect
- An analysis of supply chain decisions with asymmetrical retailers: effects of disruptions and static service cost on coordination mechanism
- Co-op advertising models in manufacturer-retailer supply chains: A game theory approach
- Cooperative advertising in a distribution channel with fairness concerns
- Cooperative advertising in a marketing channel
- Coordinating advertising and pricing in a manufacturer-retailer channel
- Coordination mechanisms of supply chain systems
- Coordination of cooperative advertising in a two-level supply chain when manufacturer offers discount
- Deterministic and stochastic optimization of a dynamic advertising model
- Dynamic Pricing Strategies with Reference Effects
- Dynamic pricing with loss-averse consumers and peak-end anchoring
- Dynamics of competing with quality- and advertising-based goodwill
- Estimating the supply chain efficiency loss when the seller has to estimate the buyer's willingness to pay
- Explicit Solutions of Optimization Models and Differential Games with Nonsmooth (Asymmetric) Reference-Price Effects
- Incentives for retailer promotion in a marketing channel
- Optimal advertising and pricing in a dynamic durable goods supply chain
- Quality improvement vs. advertising support: which strategy works better for a manufacturer?
- Retail competition and cooperative advertising
- Retail promotions with negative brand image effects: Is cooperation possible?
- Revenue-sharing versus wholesale price mechanisms under different channel power structures
- Supply chain coordination with revenue-sharing contracts: strengths and limitations
- The dynamics of price, quality and productivity improvement decisions
Cited in
(6)- Coordinated decision-making on manufacturer's EPQ-based and buyer's period review inventory policies with stochastic price-sensitive demand: a credit option approach
- The impact of the distance-dependent promotional effect on the promotion cost sharing decision
- Advertising and pricing policies in a two-echelon supply chain with a capital-constrained retailer
- Channel coordination through quality improvement with brand halo effect
- Production-inventory and emission reduction investment decision under carbon cap-and-trade policy
- scientific article; zbMATH DE number 1908243 (Why is no real title available?)
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