Coordinating a supply chain with negative effect of retailer's local promotion on goodwill and reference price

DOI10.1051/RO/2016019zbMATH Open1358.90064OpenAlexW2544119393MaRDI QIDQ2969970FDOQ2969970

Authors: Lihao Lu, Jianxiong Zhang, Wansheng Tang 

Publication date: 24 March 2017

Published in: RAIRO - Operations Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1051/ro/2016019

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zbMATH Keywords

supply chain coordinationrevenue sharing contractreference pricecooperative programlocal promotion

Mathematics Subject Classification ID

Marketing, advertising (90B60) Existence theories for optimal control problems involving ordinary differential equations (49J15)

Cites Work

• Supply chain coordination with revenue-sharing contracts: strengths and limitations
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• Dynamics of competing with quality- and advertising-based goodwill
• Dynamic Pricing Strategies with Reference Effects
• Incentives for retailer promotion in a marketing channel
• Explicit Solutions of Optimization Models and Differential Games with Nonsmooth (Asymmetric) Reference-Price Effects
• Retail promotions with negative brand image effects: Is cooperation possible?
• Optimal advertising and pricing in a dynamic durable goods supply chain
• Deterministic and stochastic optimization of a dynamic advertising model
• Cooperative advertising in a marketing channel
• Retail competition and cooperative advertising
• Quality improvement vs. advertising support: which strategy works better for a manufacturer?
• Coordination of cooperative advertising in a two-level supply chain when manufacturer offers discount
• A dynamic advertising model with reference price effect
• The dynamics of price, quality and productivity improvement decisions
• Estimating the supply chain efficiency loss when the seller has to estimate the buyer's willingness to pay
• Dynamic pricing with loss-averse consumers and peak-end anchoring
• An analysis of supply chain decisions with asymmetrical retailers: effects of disruptions and static service cost on coordination mechanism

Cited In (6)

• Channel coordination through quality improvement with brand halo effect
• Title not available (Why is that?)
• The impact of the distance-dependent promotional effect on the promotion cost sharing decision
• Coordinated decision-making on manufacturer's EPQ-based and buyer's period review inventory policies with stochastic price-sensitive demand: a credit option approach
• Advertising and pricing policies in a two-echelon supply chain with a capital-constrained retailer
• Production-inventory and emission reduction investment decision under carbon cap-and-trade policy

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