A study of cooperative advertising in a manufacturer-retailer supply chain

zbMATH Open1168.91317MaRDI QIDQ3395474FDOQ3395474

Authors: Ching-Shih Tsou, Hsiao-Hua Fang, Hui-Chiung Lo, Chih-Ho Huang 

Publication date: 1 September 2009

Full work available at URL: http://ijims.ms.tku.edu.tw/mss/M20/M20N1/o20n12/index.html

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zbMATH Keywords

Nash equilibriumcooperative advertisingstackelberg equilibrium

Mathematics Subject Classification ID

Cooperative games (91A12)

Cited In (13)

• Service investment and consumer returns policy in a vendor-managed inventory supply chain
• Cooperative advertising in a dual-channel supply chain with a fairness concern of the manufacturer
• Title not available (Why is that?)
• Coordination of cooperative advertising models in supply chain when manufacturer offers trade-credit
• Modelling cooperative advertising decisions in a manufacturer-distributor-retailer supply chain using game theory
• On a cooperative advertising model for a supply chain with one manufacturer and one retailer
• Cooperative advertising models in supply chain management: a review
• A DYNAMIC GAME OF OPERATIONS AND MARKETING MANAGEMENT IN A SUPPLY CHAIN
• Title not available (Why is that?)
• Co-op advertising models in manufacturer-retailer supply chains: A game theory approach
• Title not available (Why is that?)
• Coordination of cooperative advertising in a two-period fashion and textiles supply chain
• Two echelon economic lot sizing problems with geometric shipment policy backorder price discount and optimal investment to reduce ordering cost

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