Coordination of cooperative advertising models in supply chain when manufacturer offers trade-credit

MaRDI QIDQ2862486zbMATH OpenFDO

Authors Yong Wang, Xiaojuan Zhang, S. J. Li

Publication date 15 November 2013

Published in Pacific Journal of Optimization (Search for Journal in Brave)

Full work available at URL http://www.yokohamapublishers.jp/online2/oppjo/vol9/p709.html

zbMATH Keywords

supply chaincooperative advertisingcapital constrainttrade-credit

Mathematics Subject Classification ID

Management decision making, including multiple objectives (90B50) Noncooperative games (91A10) Marketing, advertising (90B60) Inventory, storage, reservoirs (90B05) Other game-theoretic models (91A40) Hierarchical games (including Stackelberg games) (91A65) Trade models (91B60)

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Cited in

(5)

• A combined incentive mechanism based on trade credit in a supply chain with reordering opportunities
• Coordination of cooperative advertising in a two-level supply chain when manufacturer offers discount
• scientific article; zbMATH DE number 5631017 (Why is no real title available?)
• Coordination of cooperative advertising in a two-period fashion and textiles supply chain
• Advertising and pricing policies in a two-echelon supply chain with a capital-constrained retailer

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