Advertising and Pricing Policies in a Two-Echelon Supply Chain with a Capital-Constrained Retailer

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Publication:5244305


DOI10.1051/ro/2018111zbMath1425.90013MaRDI QIDQ5244305

Honglin Yang, Lingling Chu, Hong Wan

Publication date: 20 November 2019

Published in: RAIRO - Operations Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1051/ro/2018111


90B05: Inventory, storage, reservoirs

90B60: Marketing, advertising




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