Pricing and two-tier advertising with one manufacturer and one retailer
From MaRDI portal
Publication:1011237
DOI10.1016/j.ejor.2007.10.005zbMath1159.91371MaRDI QIDQ1011237
Joseph G. Szmerekovsky, Jiang Zhang
Publication date: 8 April 2009
Published in: European Journal of Operational Research (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1016/j.ejor.2007.10.005
91B24: Microeconomic theory (price theory and economic markets)
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Cites Work
- Project network models with discounted cash flows a guided tour through recent developments
- Coordination of cooperative advertising in a two-level supply chain when manufacturer offers discount
- On Manufacturing/Marketing Incentives
- Demand Uncertainty, Inventories, and Resale Price Maintenance
- Co-op advertising models in manufacturer-retailer supply chains: A game theory approach
