Pricing and two-tier advertising with one manufacturer and one retailer

DOI10.1016/J.EJOR.2007.10.005zbMATH Open1159.91371OpenAlexW2040097127MaRDI QIDQ1011237FDOQ1011237

Authors Joseph G. Szmerekovsky, Jiang Zhang 

Publication date 8 April 2009

Published in European Journal of Operational Research (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1016/j.ejor.2007.10.005

zbMATH Keywords

Stackelberg gamepricing decisionsmanufacturer-retailer supply chaintwo-tier advertising

Mathematics Subject Classification ID

Microeconomic theory (price theory and economic markets) (91B24)

• Pricing and advertisement in a manufacturer-retailer supply chain
• Vertical cooperative advertising and pricing decisions in a manufacturer-retailer supply chain: a game-theoretic approach
• A wholesale price coordinating strategy for a manufacturer in a two-stage advertising game
• Advertising decisions in a vertical distribution channel
• Coordinating advertising and pricing in a manufacturer-retailer channel

• Co-op advertising models in manufacturer-retailer supply chains: A game theory approach
• Coordination of cooperative advertising in a two-level supply chain when manufacturer offers discount
• Demand Uncertainty, Inventories, and Resale Price Maintenance
• On Manufacturing/Marketing Incentives
• Project network models with discounted cash flows a guided tour through recent developments

(30)

• A survey of game-theoretic models of cooperative advertising
• Coordination of advertising free riding in hybrid channel supply chain
• Periodicity of pricing and marketing efforts in a distribution channel
• An advertising game with multiplicative interference
• Price decisions of freebie promotion with retailer information sharing
• A wholesale price coordinating strategy for a manufacturer in a two-stage advertising game
• Pure-strategy Nash equilibria in an advertising game with interference
• An analysis of supply chain decisions with asymmetrical retailers: effects of disruptions and static service cost on coordination mechanism
• Informative advertising in a distribution channel
• On a cooperative advertising model for a supply chain with one manufacturer and one retailer
• Cooperative advertising models in supply chain management: a review
• Cooperative advertising models under different channel power structure
• Title not available (Why is no real title available?)
• Coordination via cost and revenue sharing in manufacturer-retailer channels
• Retailer's inventory decisions with promotional efforts and preservation technology investments when supplier offers quantity discounts
• Pricing and advertisement in a manufacturer-retailer supply chain
• A game theoretic approach to coordinate pricing and vertical co-op advertising in manufacturer-retailer supply chains
• Game theoretic analysis of carbon emission reduction and sales promotion in dyadic supply chain in presence of consumers' low-carbon awareness
• Game theoretic analysis of pricing and vertical cooperative advertising of a retailer-duopoly with a common manufacturer
• The effects of decision timing for pricing and marketing efforts in a supply chain with competing manufacturers
• Coordinating the retail supply chain with item‐level RFID and excess inventory under a revenue‐cost‐sharing contract
• Multi-item EOQ inventory model in a two-layer supply chain while demand varies with promotional effort
• An inventory model for coordinating ordering, pricing and advertisement policy for an advance sales system
• Optimal pricing and advertising decisions with suppliers' oligopoly competition: Stakelberg-Nash game structures
• Advertising and pricing policies in a two-echelon supply chain with a capital-constrained retailer
• A game theoretic approach for pricing and advertising of an integrated product family in a duopoly
• Channel coordination among a manufacturer and a retailer in two-layer supply chain
• Vertical cooperative advertising and pricing decisions in a manufacturer-retailer supply chain: a game-theoretic approach
• Modelling pricing, vertical co-op advertising and quality improvement in a non-cooperative three-echelon supply chain using game theory approach
• Cooperative advertising with accrual rate in a dynamic supply chain

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