Pricing and two-tier advertising with one manufacturer and one retailer
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Publication:1011237
DOI10.1016/J.EJOR.2007.10.005zbMATH Open1159.91371OpenAlexW2040097127MaRDI QIDQ1011237FDOQ1011237
Jiang Zhang, Joseph G. Szmerekovsky
Publication date: 8 April 2009
Published in: European Journal of Operational Research (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1016/j.ejor.2007.10.005
Cites Work
- Demand Uncertainty, Inventories, and Resale Price Maintenance
- Project network models with discounted cash flows a guided tour through recent developments
- Co-op advertising models in manufacturer-retailer supply chains: A game theory approach
- On Manufacturing/Marketing Incentives
- Coordination of cooperative advertising in a two-level supply chain when manufacturer offers discount
Cited In (27)
- A survey of game-theoretic models of cooperative advertising
- Coordination of advertising free riding in hybrid channel supply chain
- Periodicity of pricing and marketing efforts in a distribution channel
- An advertising game with multiplicative interference
- Pure-strategy Nash equilibria in an advertising game with interference
- Informative advertising in a distribution channel
- On a cooperative advertising model for a supply chain with one manufacturer and one retailer
- Cooperative advertising models in supply chain management: a review
- Cooperative advertising models under different channel power structure
- Advertising and Pricing Policies in a Two-Echelon Supply Chain with a Capital-Constrained Retailer
- Title not available (Why is that?)
- Coordination via cost and revenue sharing in manufacturer-retailer channels
- Retailer's inventory decisions with promotional efforts and preservation technology investments when supplier offers quantity discounts
- A game theoretic approach to coordinate pricing and vertical co-op advertising in manufacturer-retailer supply chains
- Game theoretic analysis of carbon emission reduction and sales promotion in dyadic supply chain in presence of consumers' low-carbon awareness
- Game theoretic analysis of pricing and vertical cooperative advertising of a retailer-duopoly with a common manufacturer
- The effects of decision timing for pricing and marketing efforts in a supply chain with competing manufacturers
- Coordinating the retail supply chain with item‐level RFID and excess inventory under a revenue‐cost‐sharing contract
- Multi-item EOQ inventory model in a two-layer supply chain while demand varies with promotional effort
- An analysis of supply chain decisions with asymmetrical retailers : effects of disruptions and static service cost on coordination mechanism
- An inventory model for coordinating ordering, pricing and advertisement policy for an advance sales system
- Optimal pricing and advertising decisions with suppliers' oligopoly competition: Stakelberg-Nash game structures
- A game theoretic approach for pricing and advertising of an integrated product family in a duopoly
- Channel coordination among a manufacturer and a retailer in two-layer supply chain
- Vertical cooperative advertising and pricing decisions in a manufacturer-retailer supply chain: a game-theoretic approach
- Modelling pricing, vertical co-op advertising and quality improvement in a non-cooperative three-echelon supply chain using game theory approach
- Cooperative advertising with accrual rate in a dynamic supply chain
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