Pricing and two-tier advertising with one manufacturer and one retailer
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Recommendations
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Cites work
- Co-op advertising models in manufacturer-retailer supply chains: A game theory approach
- Coordination of cooperative advertising in a two-level supply chain when manufacturer offers discount
- Demand Uncertainty, Inventories, and Resale Price Maintenance
- On Manufacturing/Marketing Incentives
- Project network models with discounted cash flows a guided tour through recent developments
Cited in
(30)- A survey of game-theoretic models of cooperative advertising
- Coordination of advertising free riding in hybrid channel supply chain
- Periodicity of pricing and marketing efforts in a distribution channel
- An advertising game with multiplicative interference
- Price decisions of freebie promotion with retailer information sharing
- Pure-strategy Nash equilibria in an advertising game with interference
- A wholesale price coordinating strategy for a manufacturer in a two-stage advertising game
- An analysis of supply chain decisions with asymmetrical retailers: effects of disruptions and static service cost on coordination mechanism
- Informative advertising in a distribution channel
- On a cooperative advertising model for a supply chain with one manufacturer and one retailer
- Cooperative advertising models in supply chain management: a review
- Cooperative advertising models under different channel power structure
- scientific article; zbMATH DE number 7451122 (Why is no real title available?)
- Coordination via cost and revenue sharing in manufacturer-retailer channels
- Retailer's inventory decisions with promotional efforts and preservation technology investments when supplier offers quantity discounts
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- A game theoretic approach to coordinate pricing and vertical co-op advertising in manufacturer-retailer supply chains
- Game theoretic analysis of carbon emission reduction and sales promotion in dyadic supply chain in presence of consumers' low-carbon awareness
- Game theoretic analysis of pricing and vertical cooperative advertising of a retailer-duopoly with a common manufacturer
- Multi-item EOQ inventory model in a two-layer supply chain while demand varies with promotional effort
- The effects of decision timing for pricing and marketing efforts in a supply chain with competing manufacturers
- Coordinating the retail supply chain with item‐level RFID and excess inventory under a revenue‐cost‐sharing contract
- An inventory model for coordinating ordering, pricing and advertisement policy for an advance sales system
- Optimal pricing and advertising decisions with suppliers' oligopoly competition: Stakelberg-Nash game structures
- Advertising and pricing policies in a two-echelon supply chain with a capital-constrained retailer
- A game theoretic approach for pricing and advertising of an integrated product family in a duopoly
- Channel coordination among a manufacturer and a retailer in two-layer supply chain
- Vertical cooperative advertising and pricing decisions in a manufacturer-retailer supply chain: a game-theoretic approach
- Modelling pricing, vertical co-op advertising and quality improvement in a non-cooperative three-echelon supply chain using game theory approach
- Cooperative advertising with accrual rate in a dynamic supply chain
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