A wholesale price coordinating strategy for a manufacturer in a two-stage advertising game

zbMATH Open1265.90192MaRDI QIDQ2917005FDOQ2917005

Authors: Chengyong Xiao, Qian Wang 

Publication date: 5 October 2012

Published in: Journal of Systems Science and Mathematical Sciences (Search for Journal in Brave)

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zbMATH Keywords

Stackelberg gameadvertising gamecooperation gamesupply-chain coordinationwholesale-price coordination

Mathematics Subject Classification ID

Cooperative games (91A12) Marketing, advertising (90B60) Hierarchical games (including Stackelberg games) (91A65)

Cited In (3)

• Pricing and two-tier advertising with one manufacturer and one retailer
• Wholesale pricing and evolutionarily stable strategies of retailers with imperfectly observable objective
• Wholesale pricing and evolutionary stable strategies of retailers under network externality

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