A wholesale price coordinating strategy for a manufacturer in a two-stage advertising game

MaRDI QIDQ2917005zbMATH OpenFDO

Authors Chengyong Xiao, Qian Wang

Publication date 5 October 2012

Published in Journal of Systems Science and Mathematical Sciences (Search for Journal in Brave)

zbMATH Keywords

Stackelberg gameadvertising gamecooperation gamesupply-chain coordinationwholesale-price coordination

Mathematics Subject Classification ID

Cooperative games (91A12) Marketing, advertising (90B60) Hierarchical games (including Stackelberg games) (91A65)

Recommendations

• Vertical cooperative advertising and pricing decisions in a manufacturer-retailer supply chain: a game-theoretic approach
• A game theoretic approach to coordinate pricing and vertical co-op advertising in manufacturer-retailer supply chains
• A game-theoretic analysis for coordinating cooperative advertising in a supply chain
• Impact of pricing structure on supply chain coordination with cooperative advertising
• Pricing and two-tier advertising with one manufacturer and one retailer

Cited in

(3)

• Pricing and two-tier advertising with one manufacturer and one retailer
• Wholesale pricing and evolutionarily stable strategies of retailers with imperfectly observable objective
• Wholesale pricing and evolutionary stable strategies of retailers under network externality

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