Impact of pricing structure on supply chain coordination with cooperative advertising

DOI10.1051/RO/2019099MaRDI QIDQ3389376zbMATH OpenOpenAlexFDO

Authors Seyed Jafar Sadjadi, Amin Alirezaee

Publication date 10 May 2021

Published in RAIRO - Operations Research (Search for Journal in Brave)

Full work available at URL https://doi.org/10.1051/ro/2019099

zbMATH Keywords

game theorysupply chain coordinationcooperative advertisingretail pricepricing structure

Mathematics Subject Classification ID

Management decision making, including multiple objectives (90B50) Marketing, advertising (90B60) Inventory, storage, reservoirs (90B05) Transportation, logistics and supply chain management (90B06) Microeconomic theory (price theory and economic markets) (91B24)

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Cited in

(20)

• Pricing in oligopoly supply chain based on price cooperation
• A wholesale price coordinating strategy for a manufacturer in a two-stage advertising game
• An analysis of efficiency of time-consistent coordination mechanisms in a model of supply chain management
• The impact of platform fee scheme on manufacturer-E-tailer co-operative advertising: A game-theoretic analytical study
• Research on supply chain pricing decisions considering the advertising effect under market encroachment
• Optimization and analysis of three-part tariff pricing strategies
• Coordination of advertising free riding in hybrid channel supply chain
• Modeling brand advertising with heterogeneous consumer response: channel implications
• Cooperative advertising and coordination in a supply chain: the role of Nash bargaining fairness concerns
• Channel structure based on chain and chain competition and cooperative advertising scenario
• A two-echelon supply chain contract under advertisement and retail price-dependent demand
• Supply chain coordination through integration of innovation effort and advertising support
• A pricing strategy of e-commerce advertising cooperation in the Stackelberg game model with different market power structure
• Effects of consumer loyalty and product web compatibility on cooperative advertising and pricing policies in a dual-channel supply chain
• Optimal pricing and advertising decisions with suppliers' oligopoly competition: Stakelberg-Nash game structures
• Online cooperative promotion and cost sharing policy under supply chain competition
• Possibilistic cooperative advertising and pricing games for a two-echelon supply chain
• Inter-organizational contract control of advertising strategies in the supply chain
• Impact of product pricing and timing of investment decisions on supply chain co-opetition
• Coordinating pricing and advertising decisions for supply chain under consignment contract in the dynamic setting

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