Impact of pricing structure on supply chain coordination with cooperative advertising
DOI10.1051/RO/2019099zbMATH Open1464.90007OpenAlexW2983762555MaRDI QIDQ3389376FDOQ3389376
Authors: Seyed Jafar Sadjadi, Amin Alirezaee 
Publication date: 10 May 2021
Published in: RAIRO - Operations Research (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1051/ro/2019099
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- Coordination of advertising in supply chain management with cooperating manufacturer and retailers
Management decision making, including multiple objectives (90B50) Marketing, advertising (90B60) Inventory, storage, reservoirs (90B05) Transportation, logistics and supply chain management (90B06) Microeconomic theory (price theory and economic markets) (91B24)
Cited In (19)
- Coordination of advertising free riding in hybrid channel supply chain
- Cooperative advertising and coordination in a supply chain: the role of Nash bargaining fairness concerns
- A two-echelon supply chain contract under advertisement and retail price-dependent demand
- Effects of consumer loyalty and product web compatibility on cooperative advertising and pricing policies in a dual-channel supply chain
- Channel structure based on chain and chain competition and cooperative advertising scenario
- Impact of product pricing and timing of investment decisions on supply chain co-opetition
- An analysis of efficiency of time-consistent coordination mechanisms in a model of supply chain management
- A wholesale price coordinating strategy for a manufacturer in a two-stage advertising game
- Research on supply chain pricing decisions considering the advertising effect under market encroachment
- Coordinating pricing and advertising decisions for supply chain under consignment contract in the dynamic setting
- Pricing in oligopoly supply chain based on price cooperation
- The impact of platform fee scheme on manufacturer-E-tailer co-operative advertising: A game-theoretic analytical study
- Modeling brand advertising with heterogeneous consumer response: channel implications
- Online cooperative promotion and cost sharing policy under supply chain competition
- Optimization and analysis of three-part tariff pricing strategies
- Optimal pricing and advertising decisions with suppliers' oligopoly competition: Stakelberg-Nash game structures
- Supply chain coordination through integration of innovation effort and advertising support
- Inter-organizational contract control of advertising strategies in the supply chain
- Possibilistic cooperative advertising and pricing games for a two-echelon supply chain
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