A two-echelon supply chain contract under advertisement and retail price-dependent demand

DOI10.1504/IJMOR.2022.121117zbMATH Open1486.90011OpenAlexW4226510035MaRDI QIDQ2113816FDOQ2113816

Rubi Das, Abhijit Barman, Pijus Kanti De

Publication date: 14 March 2022

Published in: International Journal of Mathematics in Operational Research (Search for Journal in Brave)

Full work available at URL: https://doi.org/10.1504/ijmor.2022.121117

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zbMATH Keywords

inventorysupply chainStackelberg gameadvertisementpricecentraliseddecentralised

Mathematics Subject Classification ID

Marketing, advertising (90B60) Inventory, storage, reservoirs (90B05) Hierarchical games (including Stackelberg games) (91A65)

Cited In (2)

• Sustainable production model with advertisement and market price dependent demand under salvage option for defectives
• Supply chain coordination with two production modes and random demand depending on advertising expenditure and selling price

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