A two-echelon supply chain contract under advertisement and retail price-dependent demand
DOI10.1504/IJMOR.2022.121117zbMATH Open1486.90011OpenAlexW4226510035MaRDI QIDQ2113816FDOQ2113816
Authors: Rubi Das, Abhijit Barman, Pijus Kanti De 
Publication date: 14 March 2022
Published in: International Journal of Mathematics in Operational Research (Search for Journal in Brave)
Full work available at URL: https://doi.org/10.1504/ijmor.2022.121117
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Marketing, advertising (90B60) Inventory, storage, reservoirs (90B05) Hierarchical games (including Stackelberg games) (91A65)
Cited In (9)
- Payment policy for a three-echelon supply chain management under advertisement-driven demand
- Supply chain model having stochastic lead time demand with variable production rate and demand dependent on price and advertisement
- Multi-manufacturer single-retailer supply chain model under price- and warranty period-dependent demand
- Sustainable production model with advertisement and market price dependent demand under salvage option for defectives
- Supply chain coordination with two production modes and random demand depending on advertising expenditure and selling price
- Optimal production and distribution policies for a two-stage supply chain with imperfect items and price- and advertisement-sensitive demand: a note
- Pricing and ordering policies for price-dependent demand in a supply chain of a single retailer and a single manufacturer
- A three layer supply chain coordination policies for price sensitive and exponentially declining demand with recommended retail price by manufacturer
- Effect of manufacturer's innovation and retailer's promotion under trapezoidal demand with centralized and decentralized options
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